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74<br />

GEA forecasts higher new orders and sales<br />

Despite the persistently adverse impact that the euro’s exchange rate – particularly against the U.S.<br />

dollar – is expected to have on business volumes, GEA is forecasting a modest increase in its new<br />

orders and sales. Although the U.S. primary and secondary energy markets are not expected to<br />

recover just yet, the American dairy farm systems market should improve – provided that the muchpublicized<br />

first case of BSE remains a one-off. GEA is mitigating regional fluctuations in its markets<br />

by extending its market and technology leadership, implementing cost-cutting measures as swiftly as<br />

possible, and developing new market segments. Its goal is to increase its earnings significantly.<br />

Lurgi forecasts recovery<br />

Lurgi believes that in 20<strong>04</strong> it will benefit from the anticipated recovery in business by virtue of its<br />

outstanding technological position. This subgroup expects to win contracts for delayed big-ticket<br />

projects and to close deals on a number of promising projects involving methanol and petrochemical<br />

plant. The markets it intends to focus on this year are the Middle East, China, southeast Asia and<br />

South America. Lurgi sees further lucrative business opportunities in the development of technology<br />

chains for gas-based petrochemicals as an alternative to oil and in bio-diesel plant and conceptual<br />

studies on bio-ethanol plant. If these expectations fail to materialize during the course of the year,<br />

further capacity adjustments may well be needed in view of the insufficient level of capacity utilization<br />

at present.<br />

Lurgi Lentjes predicts strong performance in 20<strong>04</strong><br />

Lurgi Lentjes has laid the foundations for a strong performance this year by focusing on profitable,<br />

limited-risk proprietary technologies and reorganizing its corporate and management structures.<br />

In 20<strong>04</strong> it again expects to win a high level of new orders on the back of its strong market position<br />

in key projects.<br />

Zimmer forecasts higher earnings<br />

Although conditions in 20<strong>04</strong> are likely to be difficult, Zimmer expects to increase its earnings this<br />

year. The euro’s strength against the U.S. dollar will continue to have an adverse impact on the<br />

market environment for industrial plant engineering. In the Middle East, the propensity to invest<br />

will continue to be low. The potential performance of markets in the Americas and western Europe<br />

must also be viewed with some skepticism. Nonetheless, the signals coming out of eastern Europe<br />

are increasingly encouraging, and the textile industry in India and Pakistan is expected to add<br />

capacity. Although the Chinese market will continue to expand in the field of polymers and fibers,<br />

this growth will be very much localized, fueling strong price competition that will be intensified<br />

by the local currency’s peg to the U.S. dollar.

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