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Social Work with People Practicing Same-Sex ... - ILGA Europe

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• Government bodies and local self-governments, as well as their structural<br />

units. These may include central departments, city councils, Supreme Council of<br />

AR Crimea, the National Council on TB and HIV/AIDS, parliamentary committees.<br />

• State institutions. State institutions are different from the government bodies,<br />

because they do not have regulatory or rule-making powers. State institutions<br />

include health care facilities (hospitals, local AIDS centres), academic<br />

institutions.<br />

• Political parties and their structural units. Peculiar feature of political parties<br />

is the fact that they follow and support (actually or verbally — it does not matter<br />

here) a specific model of social development and certain system of social values.<br />

That is why parties are always associated <strong>with</strong> the power, even if they currently do<br />

not hold the power. Only through the power political parties are able to implement<br />

their political programmes. Parties can be valuable “targets” of the advocacy,<br />

because we can reach constructive agreement <strong>with</strong> them: the party will promote<br />

the goals of the advocacy campaign at the level of the state power, while the<br />

advocacy agents will support the party by all means available (like electionsrelated<br />

propaganda).<br />

It should be added that it is possible to work <strong>with</strong> political parties both at the central<br />

and local levels, because thanks to the proportional electoral system political parties<br />

are represented at the level of local councils.<br />

• Other targets. Even though advocacy usually focuses on entities, associated <strong>with</strong><br />

the power, sometimes its “targets” may include entities outside the government<br />

system, such as human rights organizations, faith-based organizations, professional<br />

unions and associations, NGOs and charitable funds, as well as mass media.<br />

So, the targets of advocacy may include individual entities (e.g., public officials),<br />

collective entities (e.g., political parties, faith-based organizations), and impersonalized<br />

government bodies (e.g., government authorities, local self-governments). Experience<br />

of advocacy campaigns suggests that maximum effectiveness is achieved if we work <strong>with</strong><br />

specific individuals, rather than <strong>with</strong> abstract institutions. However, this experience<br />

also shows that oftentimes it is impossible to avoid cooperation <strong>with</strong> institutions.<br />

For example, today you work <strong>with</strong> this particular head of the Committee to Counteract<br />

HIV/AIDS, TB and other socially dangerous diseases, but tomorrow they appoint a new<br />

person to this position, and you will have to start everything over.<br />

In the work <strong>with</strong> responsible persons, we should understand that:<br />

• They will never change their policies or behaviours only because ”someone asked<br />

them to do so”. Such “requests” should look like well-grounded and repeated<br />

demands.<br />

• Changes should be initiated at the right moment. To do so, we need to keep track<br />

of appropriate social and political processes. Such “right” moments may include<br />

electoral campaigns, or first days of the official at the position, or when this person<br />

publically expresses his or her opinion regarding our advocacy issue.<br />

9. Advocacy campaign planning.<br />

The next logical step is the direct planning of the campaign itself. There exist four key<br />

planning tools:<br />

1) Development of the campaign's strategy.<br />

The strategy is a peculiar “roadmap” <strong>with</strong> “road signs” that will lead us to our goal.<br />

The strategy lets you know where you are, where you want to be and how you will get<br />

there.<br />

The strategy includes general and consistent description of the problem, your staring<br />

point (current state of affairs), your goals and objectives; the strategy provides<br />

justification of the main areas of advocacy work <strong>with</strong>in the campaign, and expected<br />

results. At the same time the strategy should describe overall social context, where<br />

the campaign will be implemented, since failure to consider social settings will make<br />

adequate planning impossible.<br />

У меня уши вянут, когда натуралы<br />

жалуются: “Послушай,<br />

зачем вам нужен День<br />

гомосексуальной гордости,<br />

ведь у нас же нет Дня гетеросексуальной<br />

гордости?” Помню,<br />

когда я был маленьким, я<br />

постоянно спрашивал у мамы:<br />

“Почему есть День матери и<br />

День отца, но нет Дня ребенка?”<br />

Мама отвечала: “Каждый<br />

день — это День ребенка”.<br />

Всем натуралам, брюзжащим<br />

по поводу гей-парадов, я говорю<br />

то же самое: каждый день<br />

является Днем гетеросексуальной<br />

гордости! Почему<br />

вы не можете наслаждаться<br />

своим пиршеством без того,<br />

чтобы не поносить нас, жующих<br />

свои сухари в углу?<br />

Роб Нэш, американский актер<br />

103

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