Publications - MPIfG

106
MPIfG Report 1999–2002
The MPIfG’s information desk
at the 2002 congress of the
German Sociological Association
in Leipzig attracted
many visitors
Public Relations
Public relations at the MPIfG serve to promote the visibility of the institute’s work
in the scientific community and to establish contact with people and institutions
in the general public. The institute focuses on providing high-quality information
for the general public and the wider scientific community to complement the
scholarly articles and books its researchers publish for a worldwide – but smaller
– circle of readers. This focus has been facilitated by a new corporate design (CD)
created by students from the Department of Design at the University of Applied
Sciences in Cologne and implemented by the MPIfG’s Editorial and Public
Relations Unit in the institute’s publications, its website and its stationery.
Providing Information about the MPIfG
The new corporate design was first launched in May 2001 in a brochure describing
the research program, research methods and organization of the institute to
the general public. Also, the MPIfG had book stands at the biennial meetings of
the German Sociological Association (2000 in Cologne and 2002 in Leipzig). Since
the stand was well received, there will be similar promotional activities at major
conferences in the future. In July 2002 an MPIfG research group compiled its findings
in a new type of publication directly addressing practitioners and other readers
outside the scientific community. Also, MPIfG researchers publish in the politics
and business sections of news magazines and national newspapers. The public
television stations ARD, 3sat and Phoenix broadcast interviews with MPIfG researchers
as does Deutschlandfunk, the national public radio station, and other
large radio stations.
On its website the MPIfG offers a subscription to its e-mail newsletter, “Recent
Publications,” which reports about new titles in its publication series. The institute
also uses press releases and e-mail news flashes to inform about recent research.
MPIfG Website
The institute’s website is its most important means of communication
with the scientific community around the world and with the
general public. It is also vital to the flow of information within the
institute. In the spring of 2001 the MPIfG relaunched its site, the
layout of which conforms with the new corporate design. A color
concept and an improved navigation structure make it easier for