Planning for Sport and Active Recreation Facilities ... - Brent Council
Planning for Sport and Active Recreation Facilities ... - Brent Council
Planning for Sport and Active Recreation Facilities ... - Brent Council
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37<br />
Kev<br />
The other dominant group within the borough is ‘Kev’;<br />
an older (40 years of age) male who likes playing pub<br />
league games <strong>and</strong> watching sport. They are located<br />
vastly in Stonebridge, Harlesden, Willesden Green, Welsh<br />
Harp, <strong>and</strong> Wembley Central. These are areas which suffer<br />
from high deprivation, including poor health <strong>and</strong> high<br />
crime levels. The sports which ‘Kev’s’ are more likely to<br />
Map 17: <strong>Sport</strong> Engl<strong>and</strong> market segmentation – Kev<br />
Three<br />
Enfield<br />
Rivers<br />
Barnet<br />
Harrow<br />
South Bucks<br />
Hillingdon<br />
<strong>Brent</strong><br />
Haringey<br />
Waltham<br />
Forest<br />
Hackney<br />
Camden<br />
Islington<br />
Slough<br />
Ealing<br />
Hounslow<br />
City of Tower<br />
Westminster Hamlets<br />
Hammersmith<br />
City<br />
<strong>and</strong> Fulham<br />
Kensington Southwark<br />
<strong>and</strong> Chelsea<br />
Richmond<br />
Lewisham<br />
upon Thames W<strong>and</strong>sworth<br />
Wealdstone<br />
Harrow<br />
Ealing<br />
Perivale<br />
Greenhill<br />
Kenton<br />
Wembley<br />
participate in are football, darts, karate, snooker, weight<br />
training, boxing, <strong>and</strong> fishing. This group are unlikely to<br />
participate in 30 minutes of physical exercise a week,<br />
often only participating once a week if they are part of<br />
a social club or there is a social aspect to their sports<br />
participation. They are less likely to be a member of a<br />
health <strong>and</strong> fitness club.<br />
Kingsbury<br />
<strong>Brent</strong><br />
Willesden<br />
Harlesden<br />
Hendon<br />
Barnet<br />
Hammersmith Kensington<br />
<strong>and</strong> Fulham <strong>and</strong> Chelsea<br />
Golders Green<br />
Camden<br />
City of<br />
Westminster