Planning for Sport and Active Recreation Facilities ... - Brent Council

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39 Chloe The map identifies smaller pockets of ‘Chloe’ classified as a young (18-25 years of age) image conscious female keeping fit and keeping trim. Large concentrations of ‘Chloe’ are located in the south of the borough in Queens Park and north of the borough in Kenton and smaller pockets around the borough. This group are very active and like exercise classes, swimming, gym, aqua aerobics, running and netball. They are highly likely to Map 19: Sport England market segmentation – Chloe Three Enfield Rivers Barnet Harrow South Bucks Hillingdon Brent Haringey Waltham Forest Hackney Camden Islington Slough Ealing Hounslow City of Tower Westminster Hamlets Hammersmith City and Fulham Kensington Southwark and Chelsea Richmond Lewisham upon Thames Wandsworth Wealdstone Harrow Ealing Perivale Greenhill Kenton Wembley be members of a health and fitness facility, they exercise with people in order to keep trim and lose weight. They are more likely to do exercise once or twice a week and if they had more time, facilities were opened longer or more people to exercise with they would do more physical activity. The facilities which would benefit these groups would be health and fitness facilities especially facilities for exercise classes, swimming pools and sports halls close to areas where they live. Kingsbury Brent Willesden Harlesden Hendon Barnet Hammersmith Kensington and Fulham and Chelsea Golders Green Camden City of Westminster
Chapter Four Market Segmentation Leanne The last dominant group within the borough according to the map are ‘Leanne’ who are young (18-25) busy mums with college friends. They have smaller pockets throughout the borough located in Queensbury, Fryent, Tokyngton, Wembley, Dollis Hill, Willesden Green and Kensal Green. They are one of the least active groups due to their busy schedules, juggling childcare, college and work. They are more likely to do zero participation Map 20: Sport England market segmentation – Leanne Three Enfield Rivers Barnet Harrow South Bucks Hillingdon Brent Haringey Waltham Forest Hackney Camden Islington Slough Ealing Hounslow City of Tower Westminster Hamlets Hammersmith City and Fulham Kensington Southwark and Chelsea Richmond Lewisham upon Thames Wandsworth Wealdstone Harrow Ealing Perivale Greenhill Kenton Wembley Using market segmentation information The two tools described above offer a valuable insight into the profile of the borough and particularly useful in analysing what sports certain groups are likely to participate in and what the potential barriers are stopping people from leading healthy, active lifestyles. The profiles in physical activity a week. However if the activities were cheaper, open for longer and had childcare facilities they would do more activities. Activities that they are more likely to participate in are swimming, gym, aerobics, dance and walking. The facilities that they would more likely require are swimming pools, health and fitness facilities, and dance studios, all with creche facilities. Kingsbury Brent Willesden Harlesden Hendon Barnet Hammersmith Kensington and Fulham and Chelsea Chapter Four - Market Segmentation Golders Green Camden City of Westminster also give an insight into the type of marketing stream that each target group is likely to respond to and this will be able to help with targeted marketing to increase participation levels. 40
Page 1: Planning for Sport and Active Recre
Page 4 and 5: Foreword from Sport England In June
Page 6 and 7: 1 In early 2007, Sport England appr
Page 8 and 9: 3 of satisfaction, low levels of pr
Page 10 and 11: 5 Cricket Pitches Cricket is a loca
Page 12 and 13: 7 The need for a strategy In 2006,
Page 14 and 15: 9 Contents of the Strategy This rev
Page 16 and 17: 11 Brent is a place of contrasts. I
Page 18 and 19: 100% 90% 80% 70% 60% 50% 40% 30% 20
Page 20 and 21: Map 5: The most and least income de
Page 22 and 23: Map 8: Public Transport Accessibili
Page 24 and 25: 19 Sport England have calculated sm
Page 26 and 27: 21 Brent is in the bottom national
Page 28 and 29: 23 Table 9: 2006 Active People surv
Page 30 and 31: 25 The development of facilities fo
Page 32 and 33: 27 and implemented’ planning poli
Page 34 and 35: 29 • We will develop a programme
Page 36 and 37: • Promoting Wembley as a major vi
Page 38 and 39: 33 There are two marketing tools th
Page 40 and 41: 35 incomes. They tend to suffer fro
Page 42 and 43: 37 Kev The other dominant group wit
Page 46 and 47: 41 This chapter describes Sport Eng
Page 48 and 49: 43 Facilities Planning Model Sport
Page 50 and 51: 45 The Council is only one of many
Page 52 and 53: Vale Farm Sports Centre is showing
Page 54 and 55: 49 The locations of the swimming po
Page 56 and 57: 35000 30000 27500 25000 22500 20000
Page 58 and 59: 53 Using this classification Active
Page 60 and 61: 55 Facility Name Postcode Ward Cour
Page 62 and 63: Map 31: Travel time map - sports ha
Page 64 and 65: 59 Sports Halls Run 2 - projected p
Page 66 and 67: 61 Site Name Postcode Ward Stations
Page 68 and 69: 63 Gym Memberships The table below
Page 70 and 71: 65 Table 19: Capacity Ratios - indo
Page 72 and 73: Table 20: Capacity Ratios - indoor
Page 75 and 76: Chapter six Outdoor Sports Faciliti
Page 83 and 84: Four STP’s are available on a pay
Page 93 and 94: Chapter Seven Priorities for Future
Page 95 and 96:
Chapter Seven Priorities for Future
Page 97 and 98:
Page 99 and 100:
Page 101:
Page 104 and 105:
99 half of the expected population
Page 106 and 107:
Local Standards for Outdoor Sports
Page 108 and 109:
Table 43: Summary of Local Standard
Page 110 and 111:
105 Partnerships The delivery of th
Page 112 and 113:
Map 52: Secondary schools in Brent
Page 114 and 115:
sports grounds from development, op
Page 116 and 117:
Graph Map Table Description Page Ma
Page 118 and 119:
Graph Map Table Description Page 11
Page 120:
Produce by Brent Council’s Sports
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