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Postgraduate Study Guide 2012 - University College Falmouth

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COllAbORAtIve PhD PROJeCtS<br />

—<br />

<strong>Falmouth</strong> has recently been awarded research funding<br />

from the European Social Fund for ten research<br />

students to work with a Cornish business on themes<br />

related to economic regeneration. These include...<br />

1.<br />

Cornwall, Romanticism and the<br />

Maritime empire<br />

In association with the National Maritime<br />

Museum Cornwall, this research<br />

explores Cornwall’s role in national and<br />

international contexts during the period<br />

of the Napoleonic Wars and early 19th<br />

century – in particular how that role can<br />

be brought to a wider public attention via<br />

digital heritage initiatives. The project<br />

examines how Cornwall, and <strong>Falmouth</strong><br />

in particular, served as a communications<br />

hub in the expanding British Empire that<br />

contributed to the work of significant<br />

figures in Romantic literature and art<br />

such as Lord Byron, Robert Southey<br />

and JMW Turner.<br />

2.<br />

environmentally and ecologically<br />

durable surface design for the coastal<br />

built environment<br />

A collaboration between UCF, the<br />

<strong>University</strong> of Exeter and the <strong>University</strong><br />

of Plymouth, this PhD aims to better<br />

understand the ecology of artificial<br />

urban coastal habitats, in order to<br />

promote biodiversity and sustainable<br />

approaches to coastal protection. Taking<br />

a design approach, it aims to marry<br />

findings from scientific studies of how<br />

biologically diverse colonisation of<br />

animal and plants in coastal regions can<br />

be encouraged. The effects of saltwater<br />

and sand weathering are also being<br />

investigated using both a scientific<br />

and design-focused approach.<br />

3.<br />

Storytelling as a paradigm for<br />

promoting pro-environmental<br />

behaviour: the effects of perceived<br />

social norms on business attitudes<br />

towards sustainability<br />

Working with Low Carbon Futures,<br />

this research investigates the effects of<br />

storytelling on businesses’ sustainable<br />

behaviour. Individuals’ sustainable<br />

behaviour has been shown to be affected<br />

by their perceptions of what others are<br />

doing (social norms) – and anecdotal<br />

evidence suggests the same principles<br />

may apply to businesses. Exploring<br />

whether businesses are resistant to<br />

change because they think they’re<br />

doing more than they are, this research<br />

assesses how these perceptions can<br />

be challenged.<br />

39<br />

reseArch <strong>Postgraduate</strong> <strong>Study</strong> <strong>Guide</strong> <strong>2012</strong> www.falmouth.ac.uk

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