Postgraduate Study Guide 2012 - University College Falmouth
Postgraduate Study Guide 2012 - University College Falmouth
Postgraduate Study Guide 2012 - University College Falmouth
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COllAbORAtIve PhD PROJeCtS<br />
—<br />
<strong>Falmouth</strong> has recently been awarded research funding<br />
from the European Social Fund for ten research<br />
students to work with a Cornish business on themes<br />
related to economic regeneration. These include...<br />
1.<br />
Cornwall, Romanticism and the<br />
Maritime empire<br />
In association with the National Maritime<br />
Museum Cornwall, this research<br />
explores Cornwall’s role in national and<br />
international contexts during the period<br />
of the Napoleonic Wars and early 19th<br />
century – in particular how that role can<br />
be brought to a wider public attention via<br />
digital heritage initiatives. The project<br />
examines how Cornwall, and <strong>Falmouth</strong><br />
in particular, served as a communications<br />
hub in the expanding British Empire that<br />
contributed to the work of significant<br />
figures in Romantic literature and art<br />
such as Lord Byron, Robert Southey<br />
and JMW Turner.<br />
2.<br />
environmentally and ecologically<br />
durable surface design for the coastal<br />
built environment<br />
A collaboration between UCF, the<br />
<strong>University</strong> of Exeter and the <strong>University</strong><br />
of Plymouth, this PhD aims to better<br />
understand the ecology of artificial<br />
urban coastal habitats, in order to<br />
promote biodiversity and sustainable<br />
approaches to coastal protection. Taking<br />
a design approach, it aims to marry<br />
findings from scientific studies of how<br />
biologically diverse colonisation of<br />
animal and plants in coastal regions can<br />
be encouraged. The effects of saltwater<br />
and sand weathering are also being<br />
investigated using both a scientific<br />
and design-focused approach.<br />
3.<br />
Storytelling as a paradigm for<br />
promoting pro-environmental<br />
behaviour: the effects of perceived<br />
social norms on business attitudes<br />
towards sustainability<br />
Working with Low Carbon Futures,<br />
this research investigates the effects of<br />
storytelling on businesses’ sustainable<br />
behaviour. Individuals’ sustainable<br />
behaviour has been shown to be affected<br />
by their perceptions of what others are<br />
doing (social norms) – and anecdotal<br />
evidence suggests the same principles<br />
may apply to businesses. Exploring<br />
whether businesses are resistant to<br />
change because they think they’re<br />
doing more than they are, this research<br />
assesses how these perceptions can<br />
be challenged.<br />
39<br />
reseArch <strong>Postgraduate</strong> <strong>Study</strong> <strong>Guide</strong> <strong>2012</strong> www.falmouth.ac.uk