Vol. 3 2012 Thistle Magazine - Jardines

South Island East Line Contract for JEC
Jardine Engineering Corporation (JEC) together with its joint venture
partner Chun Wo E&M has been awarded the contract for the electrical
and mechanical services for Wong Chuk Hang Depot on the MTR
Corporation’s new South Island East Line. The contract will involve
the design and build of services systems including the environmental
control, electrical, fire services, plumbing and drainage, depot
management, and compressed air systems, along with kitchen and
towngas installations.
“JEC is delighted at its continuing involvement in the expansion of Hong
Kong’s railway infrastructure,” said JEC Chief Operating Officer S H Wu.
“I am sure our JV partnership will reflect the skills and resources of
both companies as we work together to better serve the MTR.”
Zung Fu Introduces Latest M-Class to Hong Kong
Wellcome Hong Kong Initiates New Brand Campaign
To enhance the strength of its ‘Low
Low Price’ and ‘Fresh is Fresh’ image,
Wellcome Hong Kong initiated
an innovative new interactive
brand campaign.
A ‘Low Low Price Watcher’ game
launched on television screens quickly
became the ‘talk of the town’. During
its run, HK$100 cash coupon prizes
were presented on a daily basis to
the first 100 viewers who texted the
price mentioned in a pre-specified
television advertisement to the
campaign hotline. Two other initiatives
emphasizing the importance of ‘Saving
Following the success earlier in the year of Mercedes-Benz’ new B-Class
premium tourer, Zung Fu introduced the latest M-Class at its two Hong
Kong car shows, which were held at Festival Walk and Ocean Terminal.
Thousands of car enthusiasts and buyers attended the two events
in order to get a closer look at the vehicle, which features a brand
new façade with a chrome bumper and LED fog lamps. The ML 350
BlueEFFICENCY received particular attention and praise for its extra low
fuel consumption, BlueDIRECT V8 engine and seamless 7G-TRONIIC
PLUS automatic shift. The new model is an addition to the Mercedes-
Benz Environment-Friendly Vehicle line-up, which gives buyers the
benefit of a maximum car tax incentive of US$9,677.
Wisely’ by using every drop of oil and
every grain of rice also struck a strong
chord with customers.
To maximize the ‘Fresh is Fresh’ element
of the campaign, Wellcome advertised
on the exterior of 60 buses. Customers
were also invited to play a game on
Facebook for lucky draw prizes.
The site of Wong Chuk Hang Depot, which is currently under
construction.
“Response to this was overwhelming,”
said Wellcome Hong Kong Sales
and Marketing Director Julie Chiu.
“Indeed, the whole campaign was so
effective that the number of Wellcome
Hong Kong Facebook friends almost
doubled from 29,000 to 56,000 in just
six weeks.”
One of the 60 buses
carrying Wellcome
Hong Kong’s ‘Fresh
is Fresh’ and ‘Low
Low Price’ brand
campaign messages
to consumers.
Leadership 13
Thistle vol.3 2012