Vol. 3 2012 Thistle Magazine - Jardines

community. Our Mannings Plus
stores are setting new industry
benchmarks in this regard.”
In the Beauty sector too, Mannings
and Guardian are leading the way
by creating a lifestyle shopping
experience driven by better
enhanced store environments,
excellent customer service, and
a comprehensive range of brand
selection and product offerings.
In Malaysia, Guardian focuses on
targeting both men and women
and creating new opportunities to
reinforce the brand. Its approach
in empowering women through the
‘Great Guardian Makeover’ and men
through ‘Are you Men Enough?’
campaigns brought about increased
relevance to the brand and positive
engagement with customers.
Other measures have included
the introduction of customized
products for specific markets.
Guardian in Singapore has launched
a comprehensive ‘Natural & Organic’
range of healthcare and wellness
products to meet the growing
demand for more natural products,
Guardian is continuing to expand its network across the region as opportunities arise.
while in mainland China, the launch
of four new skincare product lines
in Mannings’ own corporate brand
range to meet consumers’ needs
resulted in a positive increase in
sales. In the first six months of
the products being available, the
Mannings range jumped from its
previous ranking of six to become
the number two skincare brand of
Mannings China and the leading
gross profit contributor.
Mannings and Guardian are leading the way in the Beauty sector with their comprehensive range of brand
selection and product offerings.
“We are driven by the wish to expand
our Beauty offerings anchored by
our strong presence in the Health
sector,” said Mr Kok.
Dairy Farm is committed to
surpassing customer expectations
in both products and services in
its Health & Beauty stores and to
expanding as opportunities arise
in the region’s emerging markets
such as Vietnam. In spite of the
economic downturn, which has
affected the retail sector in many
markets, Dairy Farm’s Health &
Beauty sector continues to thrive,
bolstered by strong sales and
successful promotions.
“The Health & Beauty segment is
highly competitive,” said Mr Kok,
“but our strong presence across the
region, constant refining of store
formats, and expansion of our store
network mean we are very well
placed for future development.”
Feature 19
Thistle vol.3 2012