Vol. 3 2012 Thistle Magazine - Jardines

Bag of Best Company Awards for Astra
Astra won seven accolades in the 2012
Asia’s Best Companies Awards event
organized by Finance Asia magazine
and voted for by 265 regional investors
and analysts.
Astra ranked highest in the categories
of ‘Best Managed Company’, ‘Best
Corporate Governance’, and ‘Best
Corporate Social Responsibility’. Astra
also achieved second place in another
three categories – ‘Best Investor
Relations’, ‘Most Committed to a
Strong Dividend Policy’, and ‘Best CEO’
for Astra President Director Prijono
Sugiarto, as well as third place in the
‘Best CFO’ category for Astra Director
Simon Dixon.
Astra has occupied the
top position in the
Best Managed
Company category nine
times in the 12-year
event and seven times
in the Best Corporate
Governance category.
“Astra is committed
and consistently strives
to give its utmost in all
of its businesses,” said
Astra Director Gunawan
Geniusahardja who
accepted the awards on
behalf of the group.
Top Facebook Ranking for 7-Eleven Hong Kong
The Facebook page of 7-Eleven Hong
Kong – http://www.facebook.com/
7elevenhongkong – is now ranked
number two among all Facebook
corporate brand pages in Hong
Kong with more than 175,000 friend
subscriptions. The page serves as
an extended platform for 7-Eleven
customers’ interaction with the brand
with posts which include informative
messages and interactive polling.
Various tactical campaigns such as
mini games and a lucky draw have also
added to the excitement on the brand
page resulting in a big increase in
friend subscriptions.
Since the launch of 7-Eleven Hong Kong’s Facebook page in 2010, it has recruited over 175,000 ‘friends’.
Right: Astra Director Gunawan Geniusahardja receives the Asia Best
Companies Awards from Credit Suisse Managing Director Robby Winarta.
“Staying connected with our customers
anytime, anywhere, definitely
reinforces 7-Eleven’s energetic brand
positioning,” said 7-Eleven Hong Kong
& Macau Sales & Marketing Director
Rose Yeung.
Indeed the power of the page is
such that 7-Eleven can attract virtual
Facebook friends to spend in its outlets.
A recent example of this was the launch
of the Doraemon 100 microwavable box
with noodles, an exclusive and limited
product that was only available at
7-Eleven Hong Kong for a short period
of time. When news of the product was
posted on 7-Eleven’s Facebook page
on a single night, over 1,858 friends
clicked ‘like’ while 212 friends clicked
‘share’ and some friends even said that
they must buy it and would go down to
a 7-Eleven store immediately to do so.
“In this instance, you could see how we
transferred our ‘like’ and ‘share’ hits to
actual sales,” said Ms Yeung.
Performance 23
Thistle vol.3 2012