Vol. 3 2012 Thistle Magazine - Jardines

Dairy Farm’s Health & Beauty Business – Going Strong Across The Region
Forty-five years after Dairy Farm
opened its first Health & Beauty
store in Malaysia, the business is
going strong across the region.
With expansion into new markets
throughout Asia and continuous
strategic investment over the last
decade, the Health & Beauty format
has grown to become one of the most
important sales and profit contributors
in the Dairy Farm Group. This has
been achieved with clear market
positioning, successful innovations
and customer focus, all supported by
passionate and professional teams
of employees.
Five years ago the Health & Beauty
sector represented 23% of total Dairy
Farm Group profits. Today its excellent
results have taken that figure to 30%.
In the interim results for the first half
of 2012, the sector’s profits grew 24%
over the same period last year to
US$92 million.
“In most countries, our business
started from a community drug store
serving local needs,” explained
Dairy Farm Group Chief Executive
Michael Kok, “and then successfully
repositioned itself to become
a pharmacy, health and beauty
format in response to the changing
consumer market and growing
demand for diversified products and
services. Subsequently, we have
evolved to become the market leader
in Health & Beauty with over 1,400
stores servicing 147 million people
across our developed locations
last year.”
From those small beginnings as
community drug stores, the Health &
Beauty business today encompasses
everything from healthcare products,
prescribed pharmaceuticals, health
supplements and over the counter
medicines, to ‘head to toe’ beauty
products including personal care, skin
care and cosmetics as well as milk
powders and other baby products.
In the bigger stores, the range of
products on offer can exceed 7,000.
In all its markets Dairy Farm strives
to customize its services and product
Dairy Farm is the market leader in Health & Beauty across the region with over 1,400 stores servicing 147 million people.
offerings to meet consumer demands
and to quickly establish a strong
presence when entering new markets.
Through the Closer Economic
Partnership Agreement (CEPA),
Dairy Farm successfully entered the
mainland China market in late 2004.
Today it has 200 stores under the
Mannings banner with Guangdong
Province as its main base. In its
newest market of Vietnam, where it
established a presence in 2011 with
the opening of the first Guardian store,
Dairy Farm has expanded rapidly and
expects to have 15 stores by the end
of 2012.
“Our strong brands, our modern
store formats, and the combination
of innovative merchandising and a
comprehensive range of products
have all helped us to maintain our
leadership position across the region
in this highly competitive market,”
said Mr Kok. “We are committed to
meeting the lifestyle needs of our
customers and to doing it even better
in the future.”
Feature 15
Thistle vol.3 2012