Vol. 3 2012 Thistle Magazine - Jardines

More documents

Recommendations

Info

ENTERPRISE AT WORK ... Astra Honda Motor – Parts Division Centre: Astra Honda Motors General Manager Parts Division Herry Junaidi with members of the ‘Winning Concept’ team. As the market leader in the motorcycle business in Indonesia, Astra Honda Motors (AHM) needs to keep ahead of its competitors by creating new products and systems to provide the best services for its customers. One of AHM’s latest success stories has been AHM Oil, an initiative launched by its Parts Division in 2009 and subsequently developed into a highly successful business. The opportunity to create a ‘Genuine Oil’ brand arose with the launch of a new generation of Honda motorcycle engines in 2009, which required an oil formula that was able to fully support efficient fuel consumption, performance drivability, low temperature function, engine durability, longer oil changes, and low exhaust gas emission. “Astra is the most trusted company in Indonesia and Honda is the worldwide motorcycle market leader. Leveraging those brand names, AHM could create a ‘Genuine Oil’ business using a new low viscosity formulation developed by Honda R&D in Japan,” explained AHM General Manager Parts Division Herry Junaidi. While there were many challenges to overcome, the application of the Astra Group’s ‘Winning Concept, Winning System and Winning Team’ strategy saw AHM Oil become the largest Honda ‘Genuine Oil’ distributor in Southeast Asia last year with revenue increasing from US$17.4 million in 2009 to US$59.2 million in 2011. In determining the Winning Concept, AHM focused on empowering organization; establishing the necessary processes; enhancing consumer satisfaction; and achieving sustainable increased revenue and profitability growth. Under the banner, ‘From Honda – By Honda – To Honda’, AHM created a Winning System by generating high brand awareness, developing strong distribution networks, and delighting customers with special offers of free oil changes and trials. As with many new projects, the Winning Team played a critical role. “Our success depended not just on the design of the Winning Concept and Winning System, but more on about how to implement them,” said Mr Junaidi “This was where choosing the Winning Team became so important – having the right people to energize the whole team to work together to achieve the goals.” In addition to the AHM Parts Division and supporting functions, the Winning Team involved suppliers and main dealers all over Indonesia. “We used the best people in each field – sales, logistics, warehouse, and promotion and we worked closely with each main dealer to equip them with the skills and knowledge required to overcome any challenges,” said Mr Junaidi. Since its launch, AHM Oil has grown to become the biggest pillar of AHM’s Parts Division with sales contribution increasing from 9.1% in 2009 to 21.2% in 2011. Over the next three years, AHM plans to build on this success. “We aim to achieve One Trillion Rupiah or US$111 million in sales by 2014, and to build both our market share and brand awareness,” said Mr Junaidi. “We want AHM Oil to be the leading engine oil in the long term especially for Honda motorcycles, and to achieve value-added sustainability.”
Please address your comments or suggestions regarding Thistle to the Thistle Editor, c/0 Group Corporate Affairs, Jardine Matheson Limited, 48/F Jardine House, Central, Hong Kong gca@jardines.com Thistle is published by Jardine Matheson Limited on behalf of the Jardine Matheson Group.
Page 1 and 2: vol.3 2012 Thistle The Magazine of
Page 3 and 4: At the Centre 2 PIP Awards 2013 Loo
Page 5 and 6: PIP Awards 2013 Look for Inspiring
Page 7 and 8: Group Chairman Hosts Dinner for Bei
Page 9 and 10: For example, Mandarin Oriental, Che
Page 11 and 12: Dairy Farm Enters Philippines Retai
Page 13 and 14: Gammon Wins Science Park Contract G
Page 15 and 16: South Island East Line Contract for
Page 17 and 18: Dairy Farm’s Health & Beauty Busi
Page 19 and 20: Guardian Singapore Guardian with 15
Page 21 and 22: community. Our Mannings Plus stores
Page 23 and 24: Prestigious Accolades for Marina Ba
Page 25 and 26: Bag of Best Company Awards for Astr
Page 27 and 28: Recognition for Jardine Shipping’
Page 29 and 30: On Mental Health from the Jardine A
Page 31 and 32: an easy task finding our way in suc
Page 33 and 34: MINDSET Goes to Singapore Zoo Jardi
Page 35 and 36: Jardine Foundation Scholarships for
Page 37 and 38: Wellcome Hong Kong Promotes Family
Page 39 and 40: Dairy Farm Singapore Reinforces Ser
Page 41: Senior Management Appointments Grah

Vol. 3 2012 Thistle Magazine - Jardines

Create successful ePaper yourself

Delete template?

Save as template?