Vol. 3 2012 Thistle Magazine - Jardines

Guardian
Singapore
Guardian with 150 outlets in Singapore
has a very strong health heritage and
is the city-state’s market leader in the
provision of pharmacy services. The
Guardian network offers professional
services such as patient-care
counselling and dispensary services,
as well as a wide range of Health &
Beauty products.
Guardian Singapore’s ‘from pharmaceutical to
beauticeutical’ concept has given the brand a
more contemporary Health & Beauty image.
In 2010, Guardian launched a new
concept, ‘from pharmaceutical
to beauticeutical’ with the goal
of giving it a more contemporary
Health & Beauty image. This
involved redesigning stores, opening
more modern-styled outlets and
expanding product offerings while still
maintaining its professional reputation
as a pharmacy. Positive customer
feedback and profit growth showed
that the approach had paid off. For
its innovative thinking and marketing
excellence, Guardian won the 2012 PIP
Award for Marketing Excellence.
Malaysia
With its offerings of quality
products, innovative
merchandising, and
professional services,
which include on-site
pharmacists and skincare
specialists, Guardian
Malaysia is a thriving
business. It has grown to
become the market leader
in the Health & Beauty
sector in Malaysia and
with close to 400 stores
nationwide serving more than
35 million consumers per year, is the
largest in terms of sales and network
in the country.
In recent years, Guardian Malaysia has
further increased market penetration
through strategic store expansion
and the continuous enhancement of
existing stores to offer new shopping
experiences for customers. For
these efforts, Guardian Malaysia
won both the 2009 PIP Grand Prize
and the Business Outperformance
Category Award.
Indonesia
As a pioneer of the modern Health
& Beauty industry in Indonesia,
Guardian is today the leading operator
in this rapidly growing market with
over 250 stores and ambitious plans
for further expansion. Guardian was
first established to answer the needs
of consumers looking for convenient,
easily accessible pharmacies for
their families. Over the years it
has continued
to meet the
changing needs
of consumers and
is passionate about
providing innovative new
services for their wellbeing.
Guardian Malaysia, the market leader in the nation’s Health & Beauty
sector, serves more than 35 million consumers per year.
Brunei
The Guardian network in Brunei has
grown from seven stores to 21 since
market entry in 2008, making it the
leading Health & Beauty chain there
offering a comprehensive range of
products and services to the local
community. Over the last four years
profits have grown significantly,
supporting the continuing expansion
of the business.
Vietnam
Dairy Farm introduced the Guardian
brand into the up and coming market
of Vietnam in September 2011, and
currently has 11 stores offering Health
& Beauty products and professional
services to the local community.
Further expansion is planned in step
with the growth of this exciting new
market with its young
population.
With more than
250 stores,
Guardian Indonesia
prides itself on
delivering excellent
customer service.
Feature 17
Thistle vol.3 2012