Undergraduate international course guide - Edith Cowan University

MAN3503 Strategic Management III 15
MKT3120 International Marketing** 15
INB3700 International Business Study Tour 15
or
Two Language units (except English and student’s native language)
* Students to review prerequisite requirements for elective units.
** Prerequisites waived for International Business students.
careers: Business Manager, Exporter and Importer, Diplomat,
International Business Consultant, Trade Manager, Foreign Affairs
and Trade Officer.
management
campus: Joondalup / Mount Lawley / Bunbury
Recommended for students wishing to enhance their knowledge
and focus their studies towards a career in management. It is
relevant for all line managers and professionals aspiring to
managerial positions. This major develops students’ theoretical
and practical understanding of organisational behaviour,
leadership, general management, strategic management and
people management, as well as providing the transferable
employability skills of critical thinking, teamwork, communication
and problem solving, sought by graduate employers, to open
doors to a wide range of career options.
units in the major: Credit Points
MAN1100 Management I 15
MAN2120 Organisational Behaviour II 15
MAN2145 Human Resource Management 15
MAN2601 Employment Relations 15
MAN3121 Leadership III 15
MAN3503 Strategic Management III 15
Select two units from the following list:*
LAW2120 Management Law 15
MAN3105 Business and Professional Ethics 15
MAN3225 Small Business Management III 15
MAN3231 Managing Quality III 15
MAN3612 Project Management 15
Or any other unit with Course Co-ordinator approval.
* Students to review prerequisite requirements for elective units.
careers: Business Manager, Manager, Management Consultant,
Small Business Owner/Operator, Team Leader, Supervisor,
Administrator.
management of information technology
campus: Joondalup
Focuses on the management of business information systems and
their supporting technologies. The role of information systems
(IS) and information technology (IT) in mainstream business
disciplines is explored from a business/managerial perspective.
This major provides a solid IT foundation for prospective Business
Analysts and well-managed instruction in systems development.
It has been developed with the needs of employers in mind,
providing students with the theory, practical experience and
transferable employability skills, including leadership, teamwork,
critical thinking, communication and problem solving, needed
for a successful career. It can be a great accompaniment to a
second major in Management, Accounting or Marketing, as well
as complimenting Computer Science with business, legal and
managerial perspectives.
Required units Credit Points
MAN1600 Information Systems for Business 15
Select seven units from the following list:
MIS2610 Business Programming 15
MIS2700 IT Management and Security 15
MIS2701 Business Systems Analysis 15
MIS2702 Enterprise Resource Planning 15
MIS3700 Business Process Management 15
MIS3702 Databases and Business Intelligence 15
MIS3703 Strategic Information Technology Management 15
MAN3612 Project Management 15
MAN3521 e-Business Project 15
careers: Business Analyst, Business Systems Analyst,
Business Information Analyst, Business Process Analyst,
Business Improvement Officer, IT Account Manager,
IT Business Development Manager, IT Project Manager,
Enterprise Modelling Manager.
marketing
campus: Joondalup
Provides the skills and knowledge required for a career in
customer, product, brand and revenue management. The focus
of marketing is to create value for an organisation, its customers,
its partners and society at large. Marketers research the needs of
customers, bring products to market, manage channel partners
and manage customer satisfaction and loyalty. This major equips
students with the skills, theory, and practical experience to audit a
market, identify opportunities, and create, implement and manage
a marketing plan. It explores marketing at a local, national and
international level. Students also gain transferable employability
skills, including leadership, teamwork, critical thinking and
effective communication, to give them career flexibility and access
to global opportunities. Potential careers exist in business-tobusiness,
business-to-consumer, government-to-consumer and
the not-for-profit sectors.
Required units Credit Points
MKT1600 Marketing Principles and Practices 15
MKT2605 Promotional Marketing 15
MKT2607 Marketing Research 15
MKT2608 Consumer Behaviour 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3120 International Marketing 15
MKT3603 Customer Relationship Management 15
careers: Marketing Manager, Brand Manager, Customer
Relationship Manager, Sales Manager, Business Development
Manager, Product Manager, Advertising and Promotions
Manager, Market Researcher.
planning
campus: Joondalup
Recommended for students wishing to focus their studies
towards a career in the expanding planning or urban/regional
development sectors of the economy. Urban and regional
planning employers increasingly require graduates to also have a
thorough grounding in business knowledge and practical skills.
This major equips students with the knowledge, the practical
experience and transferable employability skills, including
leadership, teamwork, critical thinking, communication and
problem solving, needed to function as business professionals
and industry participants in contemporary urban and regional
planning organisations.
45
buSineSS