Undergraduate international course guide - Edith Cowan University

JOU2111 Introduction to Journalism 15
BRO2000 Radio Newsroom 15
JOU3205 Newsroom Journalism 15
Select three units from the following list:
JOU3110 Freelance Journalism 15
BRO3000 TV Journalism # 15
CMM3104 Professional Placement 1* 15
JOU2106 Sports Journalism 15
JOU2108 Science Journalism 15
JOU3109 Business Journalism 15
JOU3113 Health Journalism 15
* This unit can only be taken in consultation with the course coordinator.
# BRO3000 (Television Journalism) is not available to students intending
to study the Journalism Major as part of the Bachelor of Writing.
careers: Journalist, Copywriter, Online Reporter, Producer,
Presenter, Press Secretary, Film Critic.
media, Culture and mass Communications
campus: Mount Lawley
Explores the social and cultural context of media. Students
will examine the influence and power of media and the forces
that affect them. It introduces students to a significant range
of contemporary theoretical and critical approaches used to
analyse media texts, media technologies and their position in
the world today. The major also allows students to construct
a hybrid program of study which looks at theory and practice
in fields such as advertising, journalism, public relations and
visual communication. It trains students to think critically and to
communicate effectively.
Additional Major Information
It is recommended that students intending to study the Media,
Culture and Mass Communications major complete some of the
following Foundation Program elective units.
BRO1000 iTalk@ECU: Presentation Skills 15
CMM1107 Creative Thinking 15
CMM1112 Communication Strategies 15
FAV1111 Film and Cinema Studies 15
Required units
Select four units from the following list:
Credit Points
CMM2115 Cultural Matrix 15
CMM2124 Media and Nation 15
CMM3125 Popular Music and Culture 15
CMM2202 Culture and the Internet 15
MST2150 Media in Asia 15
Select four units from the following list:
CCA3101 Environmental Humanities 15
CMM3108 Independent Study Unit 15
CMM3115 Global Communications 15
CMM3129 Contemporary Issues in Culture 15
MST3151
or
Media and Identity 15
Select up to 2 units from the above list of units, plus a further
2 units of the 2000 Level or 3000 Level ADV, BRO, JOU or PRN
coded units.
careers: Communications Officer, Film Critic, Media Buyer,
Producer, Public Relations Consultant, Public Relations Manager,
Researcher, Writer.
58
public relations
campus: Joondalup / Mount Lawley
Public relations activity is integral to the effective functioning
of individuals, groups, organisations and governments.
Through focused communication and relationship development,
public relations practitioners help an individual or entity
accomplish their purpose while balancing and respecting the
needs of all stakeholders.
This major provides students with the conceptual understanding
and practical skills to make an effective contribution at any level.
It equips students with critical thinking, creativity and problemsolving
skills, the ability to take the initiative and make decisions,
it strengthens writing and media relations skills, and it provides
students with the knowledge and ability to plan and implement a
range of communication strategies.
Additional Major Information
Accreditiation: The Public Relations major is accredited by the
Public Relations Institute of Australia (PRIA), and is therefore
recognised internationally.
Required units Credit Points
PRN2124 Public Relations Event Management 15
PRN2110 Foundations of Public Relations 15
PRN2123 Public Relations Techniques 15
PRN2125 Communicating Through the Media 15
PRN3123 Corporate Communication 15
PRN3125 PR Campaign Planning and Management 15
PRN3124 PR Issues and Crisis Management 15
Select one unit from the following list:
CMM3121 Communication Research 15
CMM3115 Global Communications 15
CMM3104 Professional Placement 1 15
careers: Public Affairs Officer, Public Affairs Manager, Corporate
Affairs Officer, Corporate Affairs Manager, Corporate Relations
Officer, Corporate Relations Manager, Media Relations
Officer, Media Relations Manager, Communications Officer,
Communications Manager.
See more course information:
reachyourpotential.com.au/courses/y71
CreatiVe industries
bachelor of creative Industries
Duration: 3 years
campus: Mount Lawley
Folio/Audition/Interview: Yes
The creative industries are a growing and important component
of the global economy, focused upon the creation and
exploitation of intellectual property across a range of disciplines.
This course is designed to meet the needs of the creative
industries and enable graduates to meet the challenges of
employment (including self-employment) in today’s society in
which the creative industries play an increasingly central role.
It focuses on the development of students’ creative, intellectual,
analytical and research skills and aims to produce graduates who
have an informed, critical and creative approach to understanding
media, design and visual culture within a continually evolving
work context.