Undergraduate international course guide - Edith Cowan University

with the Australian Psychological Society. Students also gain
practical experience and transferable employability skills, including
leadership, teamwork, critical thinking, communication and
problem solving, to improve their competitiveness in both fields.
Major: Human Resources Management.
CourSe StruCture
Requires the completion of 32 units / 480 credit points.
careers: Human Resources Manager, Human Resources
Consultant, Recruitment Officer, Training and Development
Officer, Employment Relations Officer, Organisational
Development Consultant, Management Consultant,
Recruitment Consultant, Organisational Psychologist,
Human Resource Case Manager.
See more course information:
reachyourpotential.com.au/courses/K34
marKeting, adVertising &
publiC relations
bachelor of Marketing, Advertising and Public Relations
Duration: 3 years
campus: Joondalup + Mount Lawley
Combines three core marketing disciplines to provide students
with the ability to critically analyse, evaluate and compile new
communication strategies, to function as skilled communicators,
and to establish and manage media relations. This cross-discipline
course further enhances these abilities by allowing students to
diversify their creative skills and strategic business management
knowledge, as well as gaining the transferable employability skills,
including critical thinking, teamwork, communication and problem
solving, needed for a successful career.
Marketing professionals are employed by organisations to
develop and manage marketing and communication strategies,
with advertising and public relations the cornerstone of business
communications.
“I landed a placement at the Fremantle
Dockers.”
My course was incredibly industry-focused. There
were site visits, opportunities to hear and meet
industry leaders, and a number of work placements.
My final placement was with The Fremantle Dockers
Football Club, and was most definitely the highlight
of the course. These practical components show you
everything you learn, being applied in the industry. It
also gives you a clear idea of what’s expected of you
as a professional.
Tara Deans
Ecu Sport, Recreation and Event Management
graduate
Advertising combines art, science, strategy and communications
practice, and has potential applications far beyond employment
in an advertising agency. It includes elements of production,
marketing, public relations, visual arts, communications
research and interactive multimedia to develop and showcase
students’ strengths.
Public Relations develops communication in a variety of contexts,
researches the effectiveness of communication and plans the
strategy behind communication campaigns. This combination of
disciplines in one course gives graduates a competitive career
advantage and access to a wide range of industries.
Non-Standard Timetable Information: Students will be required
to attend classes on both our Joondalup and Mount Lawley
campuses to complete the course.
CourSe StruCture
Requires the completion of 24 units / 360 credit points.
core Marketing units –12 units Credit Points
MKT1600 Marketing Principles and Practices 15
MKT2605 Promotional Marketing 15
MKT2607 Marketing Research 15
MKT2608 Consumer Behaviour 15
MKT3120 International Marketing 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3603 Customer Relationship Management 15
Select four units from the following list:
MKT1605 Professional Communication 15
MKT3606 Current Issues in Marketing 15
MKT2195 Services Marketing and Management 15
MKT3550 Retail Marketing 15
MKT3604 Social and Not-for-Profit Marketing 15
core Advertising and Public Relations units – 12 units
CMM1107 Creative Thinking 15
BRO1000 iTalk@ECU: Presentation Skills 15
ADV2116 Foundations of Advertising 15
ADV2107 Strategic Branding 15
MST2150 Media in Asia 15
PRN2110 Foundations of Public Relations 15
PRN2125 Communicating Through the Media 15
ADV3112 International Advertising 15
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