El Aguila Magazine – January 13, 2016

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8 BUSINESS/NEGOCIOS Si alguna vez has visto la película de 1980 “Wall Street”, probablemente recordará Gordon Gekko diciendo que “la codicia es buena”. Él pudo haber sido un poco miope. Los tiempos están cambiando y también lo son las actitudes de la gente sobre If you’ve ever seen the 1980s movie “Wall Street,” you probably recall Gordon Gekko saying that “greed is good.” He may have been a bit shortsighted. Times are changing and so are people’s attitudes about corporate America. In fact, a recent survey conducted by the insurance company Aflac suggests Gekko’s days are numbered. Here are some of the things the study found: *79 percent of consumers believe companies that stay true to their ethics and values outperform others in their field. *When it comes to millennials, who are 80 million strong with Enero/January 13 - Febrero/February 16, 2016 El Aguila Lo que una empresa persigue puede significar tanto como lo que hace los Estados Unidos corporativo. De hecho, una encuesta reciente realizada por la compañía de seguros Aflac sugiere que los días de Gekko están contados. Estas son algunas de las cosas que el estudio encontró: *79 por ciento de los consumidores creen que las empresas What a business stands for can mean as much as what it does a $200 billion annual purchasing power, 92 percent are more likely to patronize an ethical company. *81 percent of consumers are more likely to purchase from corporations that are active in philanthropic efforts year-round as opposed to only in times of need. *60 percent of investors would sacrifice profit for ethical standards when making long-term investment decisions. So what is an effective corporate philosophy when it comes to social responsibility? In a day of instant access to information, consumers -- many of whom have been influenced by such much-publicized issues as Enron, bank scandals, high unemplo- Experienced Freelance Reporters Please send resume to: maxeditorial@gmail.com que se mantienen fieles a sus valores éticos, superan a los demás en su campo. *Cuando se trata de la generación del milenio, que son 80 millones fuerte, con un poder adquisitivo anual de $ 200 mil millones, 92 por ciento son más propensos a patrocinar una empresa ética. yment and recession -- have become much more observant of the actions of corporations, and they’re skeptical. To stay successful, companies are going to have to shift their priorities. Of course, profit is essential to stay in business, but there are presently impediments to profits that didn’t even exist 25 years ago. For example, the study shows millennials have vastly different and stronger demands for corporate social responsibility (CSR) and philanthropy than do those who are over the age of 35. Interestingly, parents share millennials’ desire to do business with companies that give back, while nonparents have greater indifference. These are important considerations in today’s environment. Combining a greater demand for social responsibility and the fact that consumers prefer the sustained program to the opportunistic donations in times of need, companies now must plan their approach to CSR. Companies that have lasting relationships with philanthropic causes (as Aflac does with fighting children’s cancer) are viewed with favor by a growing portion of people affecting the nation’s economy. Corporate giving, however, is not the only determinant of a company’s reputation. Respondents also see integrity as extremely important, so an effective CSR philosophy should promote the integrity of the company, which ca steady drumbeat of criticism can threaten its very existence or cause significant costs to overcome the infraction. After all, the old saying “a reputation is hard to earn but easily lost” is generally true. Companies would do well to heed it. For more information about the insurance company and its support of childhood cancer research and treatment, go to www.aflac.com. Source: NewsUSA * 81 por ciento de los consumidores son más propensos a comprar a las empresas que están activas en los esfuerzos filantrópicos durante todo el año en lugar de sólo en tiempos de necesidad. *60 por ciento de los inversores sacrificarían las ganancias por las normas éticas al tomar decisiones de inversión a largo plazo. Entonces, ¿qué es una filosofía corporativa eficaz cuando se trata de la responsabilidad social? En un día de acceso instantáneo a la información, los consumidores - muchos de los cuales han sido influenciados por esas cuestiones mucho publicitadas como Enron, escándalos bancarios, el alto desempleo y la recesión - se han convertido en mucho más observadores de las acciones de las empresas, y se han vuelto escépticos. Para mantenerse con éxito, las empresas van a tener que cambiar sus prioridades. Por supuesto, el beneficio es esencial para mantenerse en el negocio, pero hay actualmente impedimentos a las ganancias que ni siquiera existían hace 25 años. Por ejemplo, el estudio muestra que la generación del milenio tiene muy diferentes y fuertes demandas de responsabilidad social corporativa (CSR por sus siglas en inglés) y la filantropía que aquellos que son mayores de 35. Curiosamente, los padres comparten el deseo de los jóvenes del milenio para hacer negocios con empresas que les apoyan, mientras que los que no son padres tienen mayor indiferencia. Estas son consideraciones importantes en el entorno actual. La combinación de una mayor demanda de la responsabilidad social y el hecho de que los consumidores prefieren el programa sostenido que las donaciones oportunistas en tiempos de necesidad, las empresas ahora deben planificar su enfoque de la CSR. Las empresas que tienen relaciones duraderas con causas filantrópicas (como Aflac hace con la lucha del cáncer de los niños) son vistos con buenos ojos por una porción cada vez mayor de personas que afectan a la economía de la nación. Las donaciones corporativas, sin embargo, no es el único determinante de la reputación de una empresa. Los encuestados también ven integridad como de suma importancia, por lo que una filosofía de la CSR efectiva debe promover la integridad de la empresa, que puede manifestarse de muchas maneras. Uno de estos factores es la diversidad. De hecho, el 65 por ciento de los encuestados coinciden en que cuanto más alto los estándares éticos de la empresa, más diverso será el lugar de trabajo. En la cultura actual, las empresas que cometen errores a menudo son regañadas en las redes sociales como ser descuidado o no responder a la comunidad. Si una empresa está atrapada haciendo atajos o es vista como poco transparente, un repiqueteo constante de crítica puede poner en peligro su propia existencia o causar costos significativos para superar la infracción. Después de todo, el viejo dicho “la reputación es difícil de ganar pero fácil de perder es generalmente cierto. Las empresas harían bien en prestarle atención. Para obtener más información acerca de la compañía de seguros y su apoyo a la investigación y tratamiento del cáncer de la niñez, vaya a www.aflac.com. Fuente: NewsUSA
El Aguila Enero/January 13 - Febrero/February 16, 2016 SCORE WORKSHOPS/TALLERES 9 Tech Made Simple Speaker(s): Anthony Tedesco, Founder- Precision and Electronics Technology Date: Wednesday, January 13, 2016 Time: 1:00PM - 3:00PM Location: SCORE White Plains Office Address: 120 Bloomingdale Rd. White Plains, NY 10605 US Is your business configured for maximum productivity? Do you know know whether you should buy business software or use cloud-based software? This SCORE workshop will cover these questions and many more relating to how your business interacts with technology on a daily basis. Sign up Today! For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. What To Consider Before Starting Your Own Business Speaker(s): Charles Auerbach, SCORE Mentor and former Management Consultant Date: Thursday, January 21, 2016 Time: 5:30pm - 7:30pm Location: Yonkers Riverfront Library Address: 1 Larkin Plaza, Yonkers, NY 10701 This workshop covers all the factors involved in starting a small business. It discusses the necessary steps required in deciding whether one should proceed with starting a business and the issues to address in launching the business, including financing, legal structure, marketing and financial controls. For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. Small Business Networking Speaker(s): Drew George, SCORE Mentor and Entrepreneur Date: Tuesday, January 19, 2016 Time: 6:00PM - 8:00PM Location: Greenburgh Library Address: 300 Tarrytown Rd, Elmsford, NY 10523 The Power of the Inbox Speaker(s): David Fischer, Founder of Solutions For Growth Date: Wednesday, January 27, 2016 Time: 1:00PM -3:00PM Location: SCORE Office White Plains Address: 120 Bloomingdale Road White Plains, NY 10605 Discuss your products and business solutions, gain insights from local small business success stories, and learn about ways to grow a profitable business with other small business owners and entrepreneurs at our evening Small Business Networking event, hosted by Drew George, SCORE Westchester mentor and entrepreneur. As a business owner, finding new customers, opportunities, collaborators and investors is definitely on your to-do list – but exactly how do you go about accomplishing these goals? One answer is networking, which is the art of strategically having conversations with people about your business. These conversations aren’t sales pitches; instead, you focus on letting people know what your business is all about and what kind of person you are. At the same time, you’re also listening to other people as they present themselves; in this way, you can quickly and effectively identify how your business can help, as well as identify people you’d like to form a business relationship with. So much business is created by word of mouth referrals and personal recommendations that it’s vital to have a community that knows and supports your endeavors. You can network anywhere – everyone’s heard the story of business partnerships that formed while both parties were waiting in line at the coffee shop – but one of the fastest, most effective ways to build your community is by attending small business networking events. For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?This powerful seminar takes you step-by-step through the keys to effective email marketing: -What it really is (and isn’t) -What it can do for your business -And the five easy steps you must take to harness the power of the inbox! From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work, this seminar will give you the keys to the most effective marketing you can do: email marketing. For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. Increase Your Business – How To Create And Present A Concise 30 Second “ELEVATOR SPEECH” Speaker(s): Fred Claar Date: Thursday, January 28, 2016 Time: 6:00PM - 8:00PM Location: Gaddy Hall at Monroe College Address: 380 Main Street, New Rochelle, NY 10468 Learn How To Promote Yourself, Best Explain Your Idea, and Grow Your Business. Protecting Your Small Business With The Right Insurance Speaker(s): Liam Dai, Insurance Expert Date: Wednesday, January 20, 2016 Time: 1:00PM - 3:00PM Location: SCORE White PlainsOffice Address: 120 Bloomingdale Road White Plains, NY 10605 US For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome. This workshop is for anyone who is thinking about starting a business or already have an existing business. You will learn; The different types of insurance for your business and what it covers, How to get the best policy for the best price, What to do when you have a claim, What to look for in a good insurance broker. For more information please call: (914) 947-3907. Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are still welcome.
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El Aguila Magazine – January 13, 2016

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