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OPORTUNIDADES Y NEGOCIOS CHILE - SUIZA

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Georg Heim<br />

Regional Director South America<br />

Rockfalls, avalanches and debris flows repeatedly caused<br />

personal injury and costly service interruptions in the<br />

Codelco Andina mine. In 2009, the mine decided to<br />

mitigate damages caused by natural hazards through<br />

preventive measures in order to save costs, a pioneering<br />

task for Chile at that point of time.<br />

Nowadays, Chile is trying to shift from reactive to<br />

preventive natural hazard policy. Thanks to our strong<br />

focus on natural hazards prevention, we recognized the<br />

great potential to create value for Chile by means of<br />

consultations and training services. Several orders<br />

between the years 2010 and 2014 confirmed our plan to<br />

open an office in Santiago de Chile in 2015, which took<br />

about one year. Our market analysis also showed an<br />

increasing demand for clarifying the future of water<br />

resources, another leading business of GEOTEST. We see<br />

our task in adapting the proven Swiss methods to the<br />

natural conditions in Chile in order to advise our<br />

customers optimally.<br />

BUSINESS CASE<br />

GEOTEST<br />

I am fascinated by the potential of the<br />

country to reduce the huge risks, posed by<br />

natural hazards, to a moderate level through<br />

preventive, cost-effective measures.<br />

With the inauguration of the office, several new orders<br />

could be processed. Also, the media interest was<br />

immense, due to the devastating natural disasters in<br />

northern Chile by the end of March 2015.<br />

The recent decline in commodity prices, especially of<br />

copper, has lead to a reluctance of the authorities and the<br />

mining sector to invest in hazards prevention. Many<br />

planned projects have been suspended. This economic<br />

slump was not predictable and made sales more difficult<br />

for the industry. Looking back to the first months of<br />

operation in Chile, we can say that GEOTEST is recognized<br />

for its competence by the mining and hydropower<br />

industries, as well as the national authorities.<br />

Similar to 2015, the Chilean economy will face the<br />

upcoming year with massive cost-cutting measures in the<br />

private and public sector. For companies which intend to<br />

enter the Chilean market in this period, we recommend<br />

focusing on innovative products and services which have<br />

an immediate cost saving effect for the customer.<br />

www.geotest.cl<br />

georg.heim@geotest.cl<br />

Maximilian Klapp<br />

Co-Founder of Ttanti<br />

Ttanti was founded in 2013 when we realized that<br />

fashion was one of the most polluting industries in<br />

the world. That was our initial motivation and we<br />

started looking for sustainable alternatives for<br />

products to stay out of the trash, due to limited useful<br />

life or end of functional use after a certain period of<br />

time (the so-called planned obsolescence). We<br />

discovered some options, but in the watch industry<br />

we didn’t find any alternative that offers high-end<br />

quality and sustainable elements. There, our mission<br />

started: To create a sustainable watch brand using<br />

materials from the south of the world, Patagonia.<br />

The southernmost part of South America is a remote<br />

place where time passes slower, in a simpler, less<br />

hectic way. It is not just Patagonia´s beauty, but also<br />

people´s attitudes and ability to enjoy life´s simple<br />

pleasures. Ttanti is an accessory that not only tells<br />

you the time, but reminds you that life should be<br />

enjoyed, without hurry or pressure.<br />

During the first years of operations we developed our<br />

Roots Collection. We took the chance to access the<br />

tourism industry: Hotels, airports and vineyards. The<br />

approach with international customers was a great<br />

experience to test our first collection, to grow and to<br />

learn about the market.<br />

BUSINESS CASE<br />

TTANTI<br />

We decided that we wanted to contribute with<br />

something relevant and long-lasting... A sober Swiss-made<br />

quality watch, made with austral and sustainable materials,<br />

design and soul. An elegant, contemporary but ancestral<br />

watch.<br />

After our first year in sales, we knew that we have to<br />

expand operations and improve our products. We got<br />

in contact with the Swiss-Chilean Chamber of<br />

Commerce in Santiago. They supported us in<br />

contacting Swiss watch companies that could be a<br />

strategic partner for our project: A new collection<br />

that combines the best local materials with Swiss<br />

technology. We made a commercial trip to Basel,<br />

where we met industry experts.<br />

After one year working with Swiss watch companies,<br />

we finished our Travelers Collection, and we are very<br />

excited to start selling the new collection. We expect<br />

starting operations in the United States and Europe in<br />

April 2016 with retailers and boutique stores. At the<br />

moment, we are receiving pre-orders through our<br />

website, delivering this new collection in March 2016.<br />

www.ttanti.com<br />

max@ttanti.com<br />

44 CÁMARA <strong>CHILE</strong>NO-<strong>SUIZA</strong> DE COMERCIO<br />

1 9 5 5 | Y E A R B O O K | 2 0 1 5 45

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