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Bilancio Sociale 2005 Social Report 2005

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<strong>Social</strong> <strong>Report</strong> <strong>2005</strong><br />

The 2004 survey was supplemented by another survey done in<br />

<strong>2005</strong> on the perception of customer satisfaction by our sales network.<br />

This time the sample was made up of 300 people, including<br />

our sales staff, sales managers, agents and distributors at the<br />

same companies involved in the prior year project. We used the<br />

same method and a questionnaire of 18 questions divided into<br />

six main subjects. It was interesting to observe how closely the<br />

results of the <strong>2005</strong> internal survey matched those of the 2004<br />

6<br />

5<br />

4<br />

3<br />

2<br />

1<br />

0<br />

58<br />

<strong>2005</strong> PERCEIVED CUSTOMER SATISFACTION SURVEY OF OUR SALES NETWORK<br />

5.41<br />

4.86 4.77<br />

Sales<br />

Interface<br />

5.39<br />

4.65 4.61<br />

Delivery Order<br />

Management<br />

Importance<br />

Score Importance Satisfaction<br />

During 2006 we will repeat our 2004 external survey. We would<br />

like to get new information and check to see if customer satisfaction<br />

has changed. In addition to the previous questions on our<br />

services and products, we plan to ask new questions to monitor<br />

customer perceptions of RadiciGroup’s social and environmental<br />

commitment.<br />

Technical<br />

Interface<br />

RadiciGroup Competitors<br />

1 Totally irrelevant Unacceptable<br />

2 Unimportant Disappointing<br />

3 Not really important Does not meeting expectations<br />

4 Important Meet expectations<br />

5 Very important Satisfactory<br />

6 Extremely important Extremely satisfactory<br />

5.48<br />

4.53 4.48<br />

5.31<br />

external survey. Customer satisfaction as perceived by our sales<br />

network was quite representative of reality, i.e., the results were<br />

similar to those of the external survey. This fact confi rms our<br />

attention to our customers and how many of their needs are already<br />

being well met. The motivating force behind these two surveys<br />

was our continual desire for improvement. We realize that<br />

our customers should be served with the utmost care and that<br />

their needs should trigger our commercial strategies.<br />

4.78<br />

4.49<br />

5.11<br />

4.74<br />

4.52<br />

5.43<br />

Prices Products<br />

We believe a responsible company can be rewarded in the marketplace<br />

by loyal customers who want to pay for products that<br />

are manufactured taking into account their ethical and environmental<br />

impact. We often discuss this issue and would like to fi nd<br />

out the actual opinions of our customers. We will obtain the results<br />

during 2006 and publish them in next year’s <strong>Social</strong> <strong>Report</strong>.<br />

4.95<br />

4.76

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