Aleksandra Kolemba

456 Aleksandra Kolemba
9. Tiwara A., The Essential Quite to Knowledge Management, e – business and CRM
applications, Prientice Hall PTR, 2001
10. Trojanowski K. , Wykorzystanie marketingu z baz danych w tworzeniu związku
z klientem, „Marketing i Rynek”, nr 8 – 9/2000
Netografia
1. Arussy L., The Efficient Lover, http://www.crmcommunity.com
2. Jurkowski M., Klasyfikacje klientów, http//www.intense.pl
3. Prombriant D., What is Next in CRM?, http:// www.crmbuyer.com
Customer relationship management systems and the relationship profitability
The article presents the connection of two elements - relationship profitability and the
system that facilitates relations with customers – Customer Relationship Management. The main
objective of the paper is the attempt to connect these two matters and show interrelationships
that appear between them. The instrument that helps to do it is CRM, viewed as a strategy and
as software. The result of the analysis is the conclusion that CRM serves as a useful tool. In order
to establish and sustain good relations. CRM as a strategy and as a part of information technology
enables employees to keep in constant touch with the customers as well as the coherence of
contact and activities regardless of place and time.
Aleksandra Kolemba jest doktorantką Uniwersytetu
Mikołaja Kopernika w Toruniu, w Katedrze Podstawowych
Problemów Zarządzania. Jej zainteresowania skupiają się
wokół problemu kontaktu małych i średnich przedsiębiorstw
z otoczeniem, a więc z klientami, dostawcami,
pracownikami, konkurentami.
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