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Taste Jeonbuk<br />
Pyeonghwa 18 Gil, 17-10, Wansan-Gu, Jeonju<br />
063-224-4376<br />
www.beantie.co.kr<br />
Instagram: @bean_tie<br />
When First<br />
Impressions Matter<br />
Beantie, a customeroriented<br />
café is<br />
set to impress.<br />
Words by Joon-Beom Chu<br />
Photos by Dianne Pineda-Kim<br />
Coffee makes a strong<br />
impression. It begins the<br />
moment it leaves the barista’s<br />
hands. Elements of sense concentrate<br />
your thoughts in one spot. The swirl of<br />
brown and white, the rising steam, the<br />
ripples under trembling hands. The first<br />
touch of taste and aroma telling of its<br />
flavor, its “personality.”<br />
It is like meeting a well-dressed<br />
person for the first time. First<br />
impressions matter, for people and<br />
for coffee. As people dress to make<br />
the right impressions, so do baristas<br />
“dress” their coffee. As a gentleman<br />
knots and straightens his tie before<br />
setting out, so does coffee get a “final<br />
touch” before it greets the customer.<br />
This is the idea behind “Beantie” café:<br />
The “final touch” of a simple coffee<br />
bean turned into a drink that makes<br />
you pause and pay notice.<br />
Coffee and Dessert<br />
Beantie opened as a single store in Jeonju<br />
in 2008 and now has six branches in the<br />
city. According to one of the owners, Kim<br />
Byeongsub, Beantie Café is inspired by the<br />
concept of daejung, or appealing to the<br />
“general public.” Kim describes his desire<br />
to make the best coffee and pastries in the<br />
city, to share them with as many people as<br />
possible. After all, says Kim, “What is the<br />
point of having the best coffee [and dessert]<br />
if there is no one to enjoy it?”<br />
48 Jeonbuk Life! <strong>Magazine</strong>
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