Development News

ekonomika / economy
TRH / MARKET
region, the investment activity is growing, both
with investment products and development
projects. Despite the limited development opportunities
available in the region, a number of
international hotel chains are screening the region
in search of opportunities to expend their
portfolio of brands. There are expected following
hotel openings in the 3 to 5-star segment in
the coming years: 764 rooms to be opened until
2016 in Warsaw and 500 rooms in Budapest;
about 730 rooms are to be opened until 2017 in
Prague.
značky na trhu jako Sheraton a Marriott mění
klasické vstupní haly na multifunkční prostory,
takže je lze zároveň využít ke schůzkám, samostatné
práci či jako jídelnu. Ti, kteří budou schopni
těchto trendů využít, získají v nadcházejícím roce
významnou výhodu oproti konkurenci.
ZDROJ: CUSHMAN & WAKEFIELD
Investment volume of over.
EUR 265 million has been.
transacted in the hotel sector.
during the first six months of this.
year in CEE region and 16 hotels.
changed ownership (compared.
to eight hotels transacted in the.
same period of last year)..
Cushman & Wakefield Global Hospitality Group
advised in all hotel transactions where an
independent investment advisor was involved.
The future for hotel deals across Europe is very
positive. A wide range of investors from all over
the world look to invest in this sector, benefiting
from stronger returns as trading conditions are
set to improve and lending institution are more
open to provide debt.
ALL HOSPITALITY INDICATORS ARE GROWING
In the first six months of 2015, hotels in Europe
recorded a significant increase in key performance
indicators compared to the same period in
2014. Average Daily Rate (ADR) rose by 8% to
EUR 112 occupancy to 68% (65% in the same
period of 2014) and Revenue per Available Room
(RevPar) by 11% to EUR 76. “The main factors
driving growth in 2015 include the continued
strength of inbound international tourism into
Europe supported by Asian travellers, strong
dollar driving demand from Americans and the
challenges in North Africa that pushes leisure
travellers to stay in Europe,” Frédéric Le Fichoux,
Head of Cushman & Wakefield’s CEE Hospitality
Team, says.
Despite continuing economic and political
uncertainty in Europe, travel and hotels did well
in 2014. There were almost 600 million international
visitors and 2.7 billion overnight stays
recorded in Europe, representing a new record
with these figures expected to increase further
this year.
Prague, Budapest, Bratislava and Warsaw are
among the cities in the CEE region that have
benefited the most from these macroeconomic
factors.
NEW DEVELOPMENTS
Due to the double digit growth, availability of
debt and resurged interest from investors in the
UKAZATELE VÝKONNOSTI TRHU, 1. POLOLETÍ 2015
KEY PERFORMANCE INDICATORS, 1Q 2015
NEW TRENDS
The focus of hoteliers for this year will be directed
on guest satisfaction and experience during
their stay including for example new
wellness products and initiatives, RevPAR improvement
through direct bookings, etc. Hotel
owners which will improve their facilities and
follow the development and new trend in hospitality
business will find success in driving growth
and profitability in 2015. “Hoteliers being cautious
about the operating costs and trying to
continually improve the guest experience to
higher levels are being innovative in installing
new technologies in the public areas such as
self-service and mobile check-in initiatives, keyless
entry via mobile device,” Frédéric Le Fichoux
says.
Furthermore an increasing number of travellers
are focused on maintaining their healthconscious
lifestyles while travelling. Hotels
are responding with several programs like
MGM Grand’s ‘wellness rooms’ and Westin’s
partnership with New Balance to provide
workout gear to guests. Leading hotel brands
like Sheraton and Marriott are transforming
typical view on standard lobbies into multifunctional
spaces interchangeably used for
meetings, working alone, or dining. Those who
are able to capitalize on these trends will hold
a distinct competitive advantage in the coming
year.
SOURCE: CUSHMAN & WAKEFIELD
Průměrná Meziroční Obsazenost Meziroční Průměrný Meziroční
denní sazba změna změna příjem na změna
dostupný pokoj
Average day Y-o-y Occupancy Y-o-y RevPar Y-o-y
rate (EUR) change change (EUR) change
Praha / Prague 80.3 +10.4% 68.2% +7.0% 54.7 +18.0%
Bratislava 59.4 +1.9% 57.6% +11.3% 34.2 +13.4%
Varšava / Warsaw 69.8 +3.3% 72.7% +6.8% 50.8 +10.4%
Budapešť / Budapest 71.2 +6.7% 68.7% +8.4% 42.3 +15.6%
Zdroj / Source: STR Global
dn 8–9/2015 43