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Media Guide CHIO Aachen 2013

Media Guide CHIO Aachen 2013

Media Guide CHIO Aachen 2013

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<strong>CHIO</strong> <strong>Aachen</strong> <strong>2013</strong><br />

<strong>CHIO</strong> Partner Country <strong>2013</strong>: Denmark<br />

Velkommen Danmark! Denmark is the official<br />

partner country of the <strong>CHIO</strong> <strong>Aachen</strong><br />

<strong>2013</strong><br />

Anyone, who has experienced the show in <strong>Aachen</strong><br />

once, is always eager to return, because<br />

one is keen to follow the path that leads to friends.”<br />

These emotional words originate from Louise<br />

Hasselbalch, who competed for Denmark at<br />

the <strong>Aachen</strong> Soers in the year 1929. More than 80<br />

years later these words are gaining a totally new<br />

significance at the <strong>CHIO</strong> <strong>Aachen</strong> <strong>2013</strong>: Because<br />

Denmark is the official partner country of this<br />

year’s <strong>CHIO</strong> <strong>Aachen</strong>.<br />

In the scope of the World Equestrian Festival, Denmark wants to demonstrate that it has<br />

much more to offer than “Nordic romanticism” and “The Little Mermaid”. Did you know for<br />

instance that the world-famous “Egg Chair” was created by the Danish designer Arne Jacobsens,<br />

that the brightly-coloured Lego bricks which have delighted generations of children<br />

and adults were invented by a Danish master carpenter or that the capital city, Copenhagen,<br />

organises its own Fashion Week? There is no doubt about it: Denmark is an exciting<br />

country, especially since it is located right between Central Europe and Scandinavia. Furthermore,<br />

Denmark has one of the oldest still existent monarchies in Europe – which dates<br />

back for thousands of years and which has been headed by the Danish Queen Margrethe II<br />

for over 40 years.<br />

Endless beaches, over 7,000 kilometres of coast, Copenhagen and Legoland: Denmark is<br />

a multi-faceted country. The word “Denmark” originates from the era of the Vikings, it<br />

was already carved into the famous Jelling stone that dates back to around 900 A.D. Horses<br />

and the equestrian sport are also part of Denmark’s established tradition. Which is why the<br />

supporting programme of the <strong>CHIO</strong> <strong>Aachen</strong> will be co-organised by the guests from the<br />

North – the highlight is going to be the Opening Ceremony on the Tuesday, which will be<br />

broadcast live on public TV. Among others the visitors will have the opportunity to admire<br />

the golden carriage of the Royal Family and the Music Corps of the Royal Household Cavalry,<br />

which was founded in the year 1658 by König Frederik III. But also the Royal Hussars<br />

Regiment, the Frederiksborgers (the oldest stud-book<br />

registered baroque horse breed in the world) and the<br />

impressive Danish warmbloods will be making appearances<br />

during the show week at the <strong>Aachen</strong> Soers.<br />

In addition, a “Danish Village” is going to be erected on<br />

the showgrounds, where Danish specialities can be sampled<br />

and where the show visitors will be able to view a<br />

completely furnished Danish holiday home.<br />

Denmark will not only radiate a touch of royal glamour<br />

at this year’s <strong>CHIO</strong> <strong>Aachen</strong>, but also a fantastic<br />

atmosphere, because according to the “World Happiness<br />

Report” of the OECD, the Danes are the happiest<br />

people in the world!<br />

Nobody can say for sure whether the Danes’ positive<br />

attitude towards life has got anything to do with<br />

their environmentally-aware approach, because “Green<br />

Living” is the lifestyle motto of nearly every inhabitant<br />

of Denmark – and they are 5.5 million in total. So, it is<br />

hardly surprising that Copenhagen is going to be the<br />

Environmental Capital City of Europe in 2014. This certainly seems to impress their neighbours<br />

from Germany, because they make up the biggest group of tourists visiting the holiday<br />

paradise of Denmark every year…where you can find all the right ingredients necessary<br />

for a nice, relaxing vacation – whether on water or on land. The many big and small islands<br />

are also characteristic for Denmark, i.e. Bornholm, the beaches of which are famous for their<br />

extremely fine sands.<br />

<strong>2013</strong> is not just a special year for the equestrian sport in Denmark because of the <strong>CHIO</strong><br />

<strong>Aachen</strong> either. From August 20 th -25 th , the best equestrian athletes of the Continent<br />

will also be meeting up in Herning to compete at the FEI European Championships (www.<br />

european-herning.dk). The search will be on for the European Champions in the disciplines<br />

showjumping, dressage and para-dressage. <strong>Aachen</strong> will thus also play an important role<br />

as the last trials before Herning. Many nations will decide who is going to represent their<br />

country at the European Championships during the <strong>CHIO</strong> at the Soers. Incidentally, tickets<br />

for the European Championships in Denmark will be on sale in the “Danish Village”. We can<br />

also look forward to top sporting performances by the Danes. The dressage team has namely<br />

really caught up over the past few years, Nathalie zu Sayn Wittgenstein-Berleburg confidently<br />

states that their aim is to collect a team medal at the European Championships.<br />

<strong>CHIO</strong> <strong>Aachen</strong> <strong>2013</strong><br />

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