Handout Oktober 2012 - GfK
Handout Oktober 2012 - GfK
Handout Oktober 2012 - GfK
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Beispiele<br />
Examples – Coverage<br />
x<br />
= No<br />
= Yes<br />
A tourist from abroad buys during his holidays a<br />
package of Barilla Pasta at Zielpunkt.<br />
Mrs. Swoboda buys sausages and cheese at the<br />
Viennese Naschmarkt.<br />
Anna buys a body lotion at a small cosmetics shop.<br />
Mr. Hauser buys at Billa coffee for the lawyer‘s<br />
office he works in.<br />
Coverage in<br />
Consumer P. Retail P.<br />
© <strong>GfK</strong> <strong>2012</strong> | NCA| March 27, <strong>2012</strong> 36<br />
x<br />
x<br />
x<br />
x<br />
Consumer P covers only<br />
domestic HH.<br />
Farmer‘s markets etc. are<br />
not covered in retail panel.<br />
Retail P. does not cover<br />
specialized trade.<br />
Consumer P. covers only<br />
needs of private<br />
households.
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