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EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

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financial structures of the major actors in the hospitality industry, as well as the main trends of the<br />

sector. Furthermore, stu<strong>de</strong>nts will <strong>de</strong>velop their quantitative analytical capacities through mastery of<br />

<strong>de</strong>scriptive and inferential statistics tools. These tools will specifically allow them to evaluate the<br />

impact of managerial <strong>de</strong>cisions and to estimate the variables guiding these <strong>de</strong>cisions. Finally,<br />

stu<strong>de</strong>nts will be able to master the cost structures of a hospitality sector enterprise, establish a<br />

coherent budget and be able to explain and evaluate its performance.<br />

8121BC – Quantitative methods<br />

40 hours of contact – 5 US quarter credits – 6 ECTS credits<br />

� Summary<br />

Managers are confronted to a huge quantity of numerical information. This information has to be<br />

accurately analysed in or<strong>de</strong>r to take the right <strong>de</strong>cisions.<br />

Through this module, stu<strong>de</strong>nts will learn how to analyse numerical information with various<br />

<strong>de</strong>scriptive and inferential statistic tools; they should be then able to take a <strong>de</strong>cision according to the<br />

analysis results. They will also learn how to i<strong>de</strong>ntify problems, how to <strong>de</strong>fine data necessary to<br />

analyse the problem, what method to choose for collecting data, how to use the appropriate<br />

statistical tools to analyse the problem and how to interpret the statistical results obtained.<br />

� Objective<br />

� Learn to select and use tools of <strong>de</strong>scriptive statistics and appropriate statistical tests.<br />

Interpret the results. Present and analyze data from a population or a sample in a process of<br />

<strong>de</strong>cision support.<br />

8133BR – Tourism economics<br />

40 hours of contact – 4 US quarter credits – 4 ECTS credits<br />

� Summary<br />

Stu<strong>de</strong>nts learn to appreciate the importance of tourism as a driver of economic growth. They will<br />

learn the key <strong>de</strong>finitions and acquire an overall view of tourism <strong>de</strong>mand and supply. The stu<strong>de</strong>nt<br />

assesses both the impact of economic <strong>de</strong>velopments on tourism and tourism‟s impact on an<br />

economy. Specifically, the stu<strong>de</strong>nt evaluates the <strong>de</strong>terminants of tourism flows, including transport<br />

links, attractions and <strong>de</strong>mand drivers, as well as accommodation supply. Furthermore, the stu<strong>de</strong>nt<br />

also learns to analyse a <strong>de</strong>stination in terms of its marketing strategy, financing of tourism activities<br />

and environmental and sustainable <strong>de</strong>velopment practices. The stu<strong>de</strong>nt, as well, acquires an<br />

un<strong>de</strong>rstanding of how the tourism industry is structured, including hotel chains, tour operators and<br />

travel agents (both online and offline) and transport provi<strong>de</strong>rs.<br />

� Objective<br />

On successful completion of this course, stu<strong>de</strong>nts will be able to evaluate the future trend in supply<br />

and <strong>de</strong>mand for tourism services in a <strong>de</strong>stination, region or country, taking into account the outlook<br />

for arrivals and prospective <strong>de</strong>velopments in attractions, accommodation capacity and transport<br />

links, as well as the impact of state regulation and macroeconomic forces on the hospitality and<br />

tourism industry of a <strong>de</strong>stination, region or country. Conversely they will be able to evaluate the

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