EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne
EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne
EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne
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CAPSTONE PROJECT - Master Business Project (MBP)<br />
180 hours of contact – 8 semester credits<br />
� Summary<br />
Stu<strong>de</strong>nts work in groups to complete a genuine business project. Groups plan, <strong>de</strong>velop, and execute<br />
either a professional consultancy report for a sponsor or a formal business plan for an innovative<br />
entrepreneurial concept. The aim is to place stu<strong>de</strong>nts within a professional situation that requires<br />
them to apply the diverse range of skills and knowledge they have gained from their MHA learning<br />
experience. Stu<strong>de</strong>nts adapt to the requirements of their <strong>de</strong>signated company and its project with the<br />
application of research methods, problem-solving techniques, analysis and synthesis skills, and<br />
professional presentation tools. Additionally, the project tests stu<strong>de</strong>nts‟ ability to communicate and<br />
negotiate with clients and colleagues. Stu<strong>de</strong>nts will gain a thorough un<strong>de</strong>rstanding of the<br />
complexities of real projects and the intricate interweaving of multiple business aspects such as<br />
market studies, distribution, social and human aspects, finance, and negotiation. During the project,<br />
stu<strong>de</strong>nts will be reporting directly to and be evaluated by their <strong>de</strong>signated company.<br />
<strong>EHL</strong> & INDUSTRY ACTIVITIES<br />
Distinguished Speakers & Conferences<br />
L‟<strong>Ecole</strong> hôtelière <strong>de</strong> <strong>Lausanne</strong>'s Distinguished Speaker Series offers the lea<strong>de</strong>rs of the international<br />
hospitality industry a unique opportunity to share their un<strong>de</strong>rstanding of the industry's current trends<br />
and challenges with stu<strong>de</strong>nts, alumni, and faculty. Distinguished Speakers inclu<strong>de</strong> CEOs,<br />
entrepreneurs, management consultants and other leading professionals from Europe, North<br />
America and Asia. Although most speakers tend to come from various hospitality sectors, including<br />
hotels, restaurants, airlines, consulting and gaming, <strong>EHL</strong> increasingly takes the opportunity to<br />
welcome distinguished speakers from a wi<strong>de</strong>r selection of related industries.<br />
Excursions<br />
The purpose of class trips is to expose stu<strong>de</strong>nts to the real world of the hospitality industry. Visits are<br />
ma<strong>de</strong> to businesses ranging from hotels and catering companies to finance and consultancy<br />
headquarters. During these trips, stu<strong>de</strong>nts will experience different cultures and educational<br />
procedures. Stu<strong>de</strong>nts have participated in many visits within Switzerland, but have also journeyed<br />
further to <strong>de</strong>stinations such as Paris, London, Dubai, Budapest, and Florence. Upon their return,<br />
stu<strong>de</strong>nts are usually required to present a project or an article to <strong>de</strong>monstrate the insights they have<br />
gained from the experience.