EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

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MODULE : HOSPITALITY & GASTRONOMY 5230 – Rooms Management 32 hours of contact – 2.1 US semester credits – 2.3 ECTS semester credits � Summary During this course unit, students will address aspects of operational management in the hospitality industry. According to the various types of hotel, students will learn how the accommodation department operates and how to evaluate its performance. � Objective Upon successful completion of this course and at the end of their studies, students will be able to operate easily at all levels of the Rooms Division (in a small, medium-sized or large unit) and to define, implement and monitor an accommodation department, according to the marketing plan. 5215 – Restaurant Management Theory II 42 hours of contact – 2.8 US semester credits – 3.1 ECTS semester credits � Summary This course provides the skills needed to run a concept restaurant operation and is intended to prepare the student to take charge of one. It provides an understanding of the budgeting process. It also describes and analyses the major challenges of the various food and beverage markets and helps the student to adopt appropriate strategies needed to master them. � Objective Upon successful completion of this unit, students will have acquire all the competencies to evaluate the potential success or failure of a restaurant concept. Students should be able to plan and promote a financially-sound restaurant concept, according to the major trends in the market and the customers targeted. 5275 – Economics II 24 hours of contact – 1.6 US semester credits 1.8 ECTS semester credits � Summary This unit highlights the main effects of changes in the macroeconomic environment in which companies operate. � Objective Upon successful completion of this unit, students should be able to distinguish the main macroeconomic concepts such as GDP or GNI, to understand the causes of economic disorders such as inflation and unemployment and the characteristics of economic cycles such as recession, growth, etc. Ecole Hôtelière de Lausanne – Course Catalogue Page | 68
5251 – Language II 30 hours of contact – 2.0 US semester credits – 2.2 ECTS semester credits � Summary This unit enables students to communicate effectively in a broad range of hospitality situations including being a member of and managing a team. They will learn to write simple external documents and improve their „soft‟ skills with English as the common language of communication. � Objective Upon successful completion of this unit, students should have acquired more advanced business vocabulary and sentence structure needed to communicate effectively with external clients and work in an English-speaking team in the hospitality industry. MODULE : BUSINESS & TECHNOLOGY 5280 – Marketing II 38 hours of contact – 2.5 US semester credits – 2.8 ECTS semester credits � Summary This unit enables students to deepen their knowledge of marketing, to develop a customer satisfaction-oriented strategy and to understand how the marketing mix can be adapted to the hospitality industry. Students will also develop the competencies needed to respond to customers‟ expectations with a product adapted to an ever-changing environment, to monitor the feasibility of a project, and to plan the actions necessary for its implementation. � Objective Upon successful completion of this unit, students will be able to: - define the concept of marketing mix and its components and classify them according to their significance in various hospitality contexts, - develop the key components of the marketing mix (specificity of the product, pricing policy, distribution channel, mix of communications) for each segment and evaluate their coherence with overall objectives and marketing strategies, - develop sales forecasts according to a specific policy and establish an operating budget, - set up monitoring processes for each decision and action step of a marketing plan. 5270 – General Accounting & Financial Management II 42 hours of contact – 2.8 US semester credits – 3.1 ECTS semester credits � Summary This unit will allow students to prepare a complete short- and long-term financial plan and validate an investment decision through its financial viability. Students will take all operational and strategic decisions required for running the business into consideration and will be able to determine their financial impact.
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EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

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