EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

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Excel (Introduction & Fundamentals) 12 hours of contact – no semester credits � Summary In a series of workshops focusing on MS Excel applications, students will use Excel as an analytical tool, applied to various hospitality examples. This course will also prepare students for other courses in the program. SEMESTER I – SCIENCES OF HOSPITALITY Managerial/Financial Accounting 30 hours of contact – 2 semester credits � Summary The primary objective of the course is to enable the student to understand financial information and learn what kinds of information the manager needs, where this information can be obtained, and how it is applied in carrying out three managerial functions: planning, controlling and decision-making. Students are introduced to the principles of accounting using financial accounting models and linking general accounting with hospitality financial accounting. Hospitality managerial accounting will enable students to analyze and interpret financial statements in hospitality organizations. Tourism Economics 20 hours of contact – 1 semester credit � Summary This course develops students‟ abilities to identify and collect pertinent data for trend analysis in the hospitality and tourism industry, a vital skill for strategic management. Perspectives from the stakeholders of various tourism sectors are presented via student debates and interaction with industry representatives. Project work includes a reliable environmental scanning system that will help future hospitality managers stay on top of trends and plan for the future. Hospitality Marketing 30 hours of contact – 2 semester credits � Summary This course is designed to provide students with strategic marketing knowledge and skills that provide a competitive advantage based on a customer-centred approach. It serves as the basis of all future courses in marketing and strategy and develops the students‟ managerial skills. Discussions in class and during assignments will form a major part of the students learning experience and will challenge their understanding of hospitality marketing. Ecole Hôtelière de Lausanne – Course Catalogue Page | 78
Business Research Methods 45 hours of contact – 3 semester credits � Summary Statistical analysis can improve decision-making in many areas of management. While managers do not have to be stats wizards they should at least be “statistically literate”, i.e. capable of understanding and interpreting the results of statistical analyses and of selecting appropriate data analysis techniques for a given decision-making situation. This course uses a “hands-on” approach to business statistics and will enable you to carry out a broad range of statistical analyses on real world data, interpret their results and present these results in a language that is intelligible to managerial decision-makers. Corporate Finance 60 hours of contact – 4 semester credits � Summary Most of the topics in this course are relevant to everyone in their day-to-day lives as well as to all types of manager. Indeed, the course will help you to make better decisions about your own financial matters and to understand in general terms how corporations make financial decisions and how capital markets work: it provides a good foundation for the more advanced courses in finance. Through problem sets, lectures, and readings, the student will learn the basic concepts and how to apply them in implementing financial strategy. As the course progresses, new knowledge and skills are integrated into a more sophisticated framework of financial understanding. SEMESTER II – STRATEGY & LEADERSHIP E-Commerce & E-Marketing 45 hours of contact – 3 semester credits � Summary This course explores the impact of technology and digital environments in the hospitality industry, and critically appraises the role of e-commerce with an emphasis on customers and strategic partners. It investigates the strategic use of hospitality information systems and associated technologies (e.g. PMS, GDS, CRS) and the relationships/alliances with stakeholders in the hospitality sector. Students explore how to critically appraise the role of the Internet, and other technologies, on the marketing mix of hospitality products and services in creating value propositions for customers and strategic opportunities and competitive advantage for organizations.
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CONTENT PHILOSOPHY OF LEARNING ....
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8402-1BM - German level beginner ..
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Philosophy of Learning � A social
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CONCEPT OF THE BACHELOR PROGRAMME T
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There are three categories of cours
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� Objective After passing this un
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7046BC - Supervision techniques 20
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choose the right raw materials and
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7064BC - Advanced service technique
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MODULE: INTRODUCTORY DECISION-MAKIN
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financial structures of the major a
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� Objective Students will use fin
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8113BR - Microeconomics 40 hours of
Page 29 and 30: MODULE: VALUE CREATION FOR THE COMP
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Page 37 and 38: MODULE: STRATEGIES AND INNOVATION 8
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Page 41 and 42: � Objective On completion of this
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Page 45 and 46: ELECTIVE COURSES Years 1 to 3 Modul
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Page 51 and 52: 8400-4IM - Business French level in
Page 53 and 54: � Summary This module will give s
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Page 57 and 58: Diploma programme Our aim in the Ho
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Page 61 and 62: MODULE : ARTS DE LA TABLE & GASTRON
Page 63 and 64: MODULE : HOSPITALITY & ART DE VIVRE
Page 65 and 66: � have a global, analytical view
Page 67 and 68: � Objective Upon successful compl
Page 69 and 70: YEAR 2 COURSES Year 2 Module Hospit
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Page 73 and 74: 5268 - Engineering Theory 32 hours
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Page 77 and 78: CONCEPT OF THE MASTER PROGRAMME The
Page 79: Hotel Design & Facility Management
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Page 85: CAPSTONE PROJECT - Master Business
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EHL Course Catalogue 2011-2012 - Ecole Hôtelière de Lausanne

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