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Expert article 891 <strong>Baltic</strong> <strong>Rim</strong> <strong>Economies</strong>, 21.12.2011 Quarterly Review 5�2011<br />

Technologically-mediated communication in working life – a rich area for both<br />

basic and applied research<br />

By Maarit Valo<br />

The status and importance of basic scientific research and<br />

applied, innovation-focused research are prominent issues in<br />

today’s public discussion about science policy in Finland.<br />

Research activities that seek to generate applications and<br />

innovations are now favoured because of the economic climate<br />

in which we currently live. The Innovation Union, the flagship<br />

initiative of the European Commission, strongly emphasises<br />

the need to reinforce the European Research Area. The idea is<br />

increasingly to turn research into groundbreaking products and<br />

services. According to the Innovation Union this will be<br />

accomplished by improving financing for innovative<br />

companies, developing research infrastructures and<br />

strengthening business-academia collaboration, for example.<br />

Critical voices have risen to challenge the current keen<br />

interest in innovation-focused research. How can we secure<br />

the proper conditions for basic scientific research in Finland?<br />

Indeed, the great majority of inventions throughout time have<br />

arisen out of basic, long-term scientific research (i.e.<br />

fundamental, academic, blue sky research), motivated solely<br />

by the drive to create new knowledge. The goal of basic<br />

research is to know more and understand better, not create<br />

commercial value. Nevertheless, in the future such knowledge<br />

may prove to be invaluable for innovators.<br />

It has been claimed that in economically turbulent times it<br />

would be most sensible and long-sighted to invest in basic<br />

scientific research because that is what can be regarded as<br />

the foundation for innovations. However, basic and applied<br />

research are by no means opposites. Rather they form a<br />

continuum with a wide range of intermediate points between<br />

the two extremes. Besides, all kinds of research are needed in<br />

order to strengthen Finland’s academic standing. In the<br />

development plan for education and research for 2011–16<br />

published by the Ministry of Education and Culture, the need<br />

for a national science strategy in Finland that acknowledges<br />

both the value of basic research and the goal of supporting<br />

innovation development is clearly stated.<br />

Both basic scientific research and innovation-focused<br />

research are also needed to resolve challenges in our<br />

everyday working life. A good example is technologicallymediated<br />

communication at work. Today we increasingly use<br />

diverse technologies to communicate with our professional<br />

contacts, in colleague relationships, in teams and working<br />

groups, and for management and leadership purposes.<br />

Communication technologies – such ”social software” as<br />

instant messaging, audio conferencing, videoconferencing,<br />

and web conferencing – allow us to be in contact with one<br />

another in distance work and distributed organisations.<br />

Colleagues can be situated in different countries and represent<br />

different cultures and/or nationalities. In the <strong>Baltic</strong> area, in<br />

Europe and worldwide there are an increasing number of<br />

organisations where international and intercultural virtual<br />

teams are commonplace. Virtual teams are collaborative<br />

groups that are geographically and culturally distributed and<br />

rely on technologically-mediated communication. Members<br />

may occasionally meet face-to-face, but most of their<br />

interpersonal contacts are conducted through communication<br />

technologies.<br />

The early stages of research on technologically-mediated<br />

communication were coloured by profound doubts about the<br />

usefulness of online interaction. In the 1970s and 1980s it was<br />

thought that exchanging messages via computers was<br />

inefficient, impersonal, unfriendly or even hostile. It was<br />

generally believed that technical limitations (often referred to<br />

as reduced cues, cues filtered out, low social presence)<br />

45<br />

prevented computer-mediated contacts from being satisfactory<br />

or productive. Face-to-face interaction was considered to be<br />

the ideal form of communication in all circumstances.<br />

Today we know better. Research has shown that the<br />

characteristics of technology do not hinder, restrict or disturb<br />

communication processes or outcomes. Technology does not<br />

determine the ways we interact with one another; rather, we<br />

are quite flexible and inventive in using technological devices<br />

and crossing the barriers they originally were thought to create.<br />

Numerous studies have revealed that worthwhile online<br />

interaction depends more on social and cultural factors as well<br />

as on interpersonal and group dynamics than on the<br />

technology itself. Communicative functions and the tasks in<br />

question are also decisive. Research on virtual teams has<br />

shown that the quality of teaming is conditional on a large<br />

number of factors, technology being only one of them. Even<br />

the simplest asynchronic e-mail may be experienced as an<br />

effective and rewarding tool. Moreover, communication<br />

technologies are now mobile and ubiquitous, offering more<br />

possibilities than ever before.<br />

In research on technologically-mediated communication,<br />

studies on technology users’ reactions and behaviour are at<br />

the heart of basic scientific research. Out of pure curiosity,<br />

researchers have observed and analysed the ways people<br />

interact with one another via technologies. Much of this<br />

research has been conducted in experimental laboratory<br />

settings by analysing ad-hoc groups of university students.<br />

However, findings on interactional processes depend<br />

considerably on the context in which the studies have been<br />

conducted. This is why more research should be carried out in<br />

working-life contexts, for example in real virtual teams.<br />

Basic research on technologically-mediated<br />

communication could truly benefit from closer ties to applied<br />

research activities. Communication technologies involve a<br />

large number of devices and software, and it is of crucial<br />

importance to develop them on the basis of users’<br />

experiences. Solutions that will support collaborative<br />

interaction, facilitate teamwork, develop team leadership and<br />

enhance knowledge management in virtual contexts are<br />

waiting to be invented. Basic research and innovation-focused<br />

research should seek more collaboration for their mutual<br />

benefit.<br />

Maarit Valo<br />

Professor, Department of<br />

Communication, University<br />

of Jyväskylä<br />

Chair of the Finnish Union of<br />

University Professors<br />

Finland<br />

� Pan-European Institute � To receive a free copy please register at www.tse.fi/pei �

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