I am Anna - Eventfaqs

Sports Rush
Put the pedal to the metal with
Vodafone Race To Fame
As a run up to the grand prix
in India, Vodafone Essar
announced the launch of
its engagement platform,
‘Vodafone Race To Fame’,
on Aug. 10. This initiative
will include two different
challenges namely, Vodafone Race to Fame - Life in
the fast lane, and Vodafone Drive into the Big League.
Kumar Ramanathan, CMO, Vodafone Essar said:
“Vodafone is the title sponsor and official mobile partner
for the Vodafone McLaren Mercedes team. This contest
will fulfill motor sports fanatics’ wildest dreams and give
thousands a thrill of watching it on their television screen.”
Atlanta Foundation organizes corporate
cycling rally
For the third time, the Atlanta
Foundation organized a major
corporate cycle rally - The Freedom
Ride 2011 - at the Hyderabad
International Convention Centre
on Aug. 15. The theme for the rally
was ‘Freedom through Education’
and the cycling event was held to
commemorate 64 years of India’s independence.
The cycling event witnessed the participation of 1,800
corporate executives from more than 35 corporates. The
cyclists rode bicycles for 64 kms to coincide with 64 years of
independence, or five or ten kms in support of the education
of underprivileged children. The proceeds collected will be
utilized for the education of underprivileged children.
White Copper Entertainment manages
to Gun for Glory
Gagan Narang Sports Promotion
Foundation organised a Gun for
Glory shooting championship
from Aug. 3 to 9 at the Shiv
Chhatrapati Sports Complex
in Balewadi, Pune. The event,
managed by White Copper
Entertainment, was conducted
under the aegis of the National Rifle Association of India.
Pawan Singh, Director, Gagan Narang Sports Promotion
Foundation said: “Shooting can be a stress-buster, besides
improving mental focus, personal discipline and self
esteem. This competition was targeted at the common man
to bring him closer to the sport and make him aware of the
challenges a shooter undergoes while competing.”
4 September 2011, EXPERIENTIAL MARKETING 11
Delhi gears up to run for the Airtel
Delhi Half Marathon
The next edition of the
Airtel Delhi Half Marathon is
scheduled to take off on Nov.
27 under the aegis of the
Athletics Federation of India.
This year, the marathon is
dedicated to ‘Friends’ and invites people to come together
in the spirit of friendship. This edition expects to see around
30,000 sports loving people come together to run with some
of the world’s leading distance runners and India’s best.
Sanjay Kapoor, CEO-India & South Asia, Bharti Airtel said:
“Airtel’s success story is synonymous with determination,
perseverance and the ability to never lose sight of the
long term goal, like a seasoned runner. We salute the
spirit of forging ahead in the long race and are delighted to
associate with the Delhi Half Marathon for the fourth year.”
High Street Phoenix gives mall goers
a taste of rock climbing
As part of its Thrilling
Tuesdays initiative, High
Street Phoenix (HSP)
associated with Natura
Outdoor Education and Training Solutions to organise an
artificial rock climbing and rappelling activity on Aug. 23.
The activity gave adventure enthusiasts an opportunity to
experience the thrill of climbing and rappelling down a 20
foot high artificial rock climbing wall.
“At HSP, we want to pioneer and encourage adventure
sports amongst our patrons and, in lieu of this, once a
month, we bring to you an adventure sport activity followed
by workshops,” said Pritti Ravindra, VP-Marketing, High
Street Phoenix.
MediaCom launches new global
sports division
WPP group company
MediaCom Worldwide
has launched a new
global sports division,
MediaCom SPORT. MediaCom SPORT will offer four key
areas of services: Strategic advice, rights negotiation,
rights activation and measurement.
Stephen Allan, Chairman & CEO, MediaComsaid:
“MediaCom previously focused its sports expertise at a
local and regional level but we realised that our clients now
require a more global understanding of the sports arena as
their budgets continue to shift towards investments in this
area and with it a much greater sensitivity to achieve solid
returns. We need to be able to offer the very best in advice.”
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