I am Anna - Eventfaqs

EDITORIAL TEAM:
KARISHMA HUNDALANI
karishma@eventfaqs.com +91 98212 80003
KARAN IYER
karan@eventfaqs.com +91 80977 68788
RACHEL GEORGE
rachel@eventfaqs.com +91 98197 77983
SHWETA RAMSAY
shweta@eventfaqs.com +91 98923 59703
SHACHI TAPIAWALA
shachi@eventfaqs.com +91 98336 21173
DESIGN TEAM:
VINAYAK ALLE
PRASAD KARAMBAT
MARKETING SERVICES:
VISHAL NAGDEV
vishal@eventfaqs.com +91 98212 24987
ARNOB BANERJEE
arnob@eventfaqs.com +91 98195 40004
TANVI ASHER
tanvi@eventfaqs.com +91 92245 72293
SHABNAM CHARANIYA
shabnam@eventfaqs.com +91 80077 96990
CAROL SANIL
carol@eventfaqs.com +91 98203 63042
SHRUTIKA SALVE
shrutika@eventfaqs.com +9122 2648 9915
CIRCULATION:
RAMESH PATIL
ramesh@eventfaqs.com +9122 2605 7539
ACCOUNTS & ADMIN:
PURVESH BHATT
accounts@eventfaqs.com +9122 2648 9915
ExM is a monthly magazine by EVENTFAQS,
publishers of India’s only platform for events
and experiential marketing -
www.eventfaqs.com.
Subscriptions are ` 1,000/- (India) and US$
120/- (ROW) per year (12 issues), including
postage. Mail at exm@eventfaqs.com for
more details.
Printed by: Vishal Vashulal Nagdev 202, Brooke
Ville, Near Magnet Super Market, Mogul Lane,
Matunga (West), Mumbai – 400 016, Maharashtra,
India. Published by: Vishal Vashulal Nagdev on
behalf of (or owned by) EMDI Web Solutions Pvt.
Ltd. And printed at VSSU Graphics, Unit # 36, Ideal
Industrial Estate, Senapati Bapat Marg, Lower
Parel (West), Mumbai – 400 013 Maharashtra,
India and published at EMDI Web Solutions Pvt.
Ltd. 4th Floor, IES College Campus, Opp. Lilavati
Hospital, Bandra Reclamation., Bandra – West
Mumbai – 400 050, Maharashtra, India. Editor:
Karishma Jamnu Hundalani.
This issue contains 64 pages including covers
+ 8 pages Red Entertainment Special Supplement.
It’s all happening here
This month we pay tribute to a much-needed crusade and the one
man who decided to actually do something about it. Like millions of
others, we make known our stance against corruption, but we also
extend our tribute to the single most effective activation our nation
has witnessed since its independence.
A single event has been the reason for skyrocketing ratings for
news channels. It has enjoyed prime position spreads of every
publication. The buzz online and on social media have clocked
trends worthy of case studies. And of course, in the lead have been
the best-attended and most engaging activations! The medium
of experience allowed supporters to truly emote and show their
undying support to the cause.
We acknowledge that its not all been positive amplifications. For
instance, skeptics have posed questions on where the funds
for such a massive movement could have come from? But any
experiential marketer will tell you that if you compare investments
of this particular activation to its resultant engagement, the RoI is
extraordinary.
While on the subject of value, an interesting way to decipher
valuation of this campaign would be to see what price a brand
pays to be associated with this campaign? And more so, how many
brand will be willing to even share that spot?
As experiential marketers, we can’t help that our imagination carries
us away. In this issue however, we present real trends in experiential
marketing. We analyze insights in two seemingly opposite ends
of the experiential marketing spectrum: Rural markets, in which
engagement is enhancing through Intellectual Property; and highend
events, in which virtual engagement is integrating seamlessly
to make what we term a Hybrid event.
karishma@eventfaqs.com
4 September 2011, EXPERIENTIAL MARKETING 05
Coming soon..
www.eventfaqs.com/exvenues