I am Anna - Eventfaqs

Industry Watch Agency 4 September 2011, EXPERIENTIAL MARKETING 14
Ideazfirst Events
launches new
logo
On Aug. 5, Ideazfirst
Events launched a new logo
symbolizing their tagline,
‘Innovative Ideas. Better
Business’. Along with a
new Mumbai office, the
logo comes as a part of the
company’s expansion plan,
which looks to increase its
network all over India by
the end of 2011.
Rajesh Kishanpuria, CEO,
Ideazfirst Events said:
“The new logo represents
a ‘Bulb with a star’, which
symbolizes the creative
and fresh ideas that we
produce for our clients’
events and promotions. We
hope to bring fresher and
newer ideas to the event
management industry. If
we don’t change, we don’t
grow. If we don’t grow, we
aren’t really living.”
Wizcraft’s
Government
Alliances Division
bags major clients
Wizcraft International
Entertainment has
launched a Government
Alliances Division, which is
a full-service advertising,
communication and events
company that offers
a bouquet of services
to clients in the public
sector and to government
accounts. This initiative
aims to creatively augment
the communication and
service delivery of public
sector agencies, thereby
making it more efficient,
effective and dynamic. In its
first quarter of operations,
the enterprise has already
bagged two major clients -
the Department of Tourism,
Government of Rajasthan,
and the Ministry of Health,
Government of India.
Shrikant Hazare appointed
CMO at KOOH
On Aug. 11, Kids Out Of
Home Pvt. Ltd. (KOOH)
announced the appointment
of Shrikant Hazare as its
Chief Marketing Officer.
Hazare is an industry
veteran with over two
decades of marketing
experience. He will lead
KOOH’s marketing efforts for
their sports (KOOH Sports)
and events (Fun @ Field)
divisions. In his new role,
Hazare will be responsible
for introducing the concept
of sports development to
its core audiences, utilizing
disruptive marketing ideas
through unconventional
mediums. He will drive
the marketing strategy
and brand management
functions including brand
communication, brand
design, sports marketing,
offline and social media
marketing.
Commenting on the
appointment, Susir Kumar,
Co-founder and Chairman,
KOOH said: “KOOH is a
fledgling organization with
a clear aim to rekindle a
love for the outdoors in the
lives of kids, parents and
communities. In Shrikant,
we found the right qualities
to drive KOOH’s marketing
function. Given his proven
leadership skills, sharp
business acumen and
track record in building
brands, we look forward to
leveraging Shrikant’s skills
in achieving our mission.”
Thot Media launches ThotMumbai
Thot Media, a Delhi based
events and activation
agency, officially launched
its Mumbai office on Aug.
1. The company’s client list
includes Hindustan Times,
Sony, and Fiat. For the
Mumbai office, the company
has roped in Sanjay Sahni,
former employee of TIC as
Senior Vice President and
Regional Director (West).
Sahni will be playing a lead
role in ThotMumbai. His
immediate goals include
Former Jagran Solutions COO starts
up Pulp Strategy Communications
Ambika Sharma, the
erstwhile COO of Jagran
Solutions, has taken the
path of entrepreneurship
and begun a full service
experiential marketing
and communications
agency, Pulp Strategy
Communications. Pulp
Strategy is fully operational
and specializes in the B2C
experiential marketing
space, providing customized
and measurable solutions
to address specific brand
marketing objectives.
setting up a fully functional
office within the shortest
possible time in Mumbai.
The thought of opening the
Mumbai office took root
when new opportunities
coincided with the business
needs of some of the
company’s existing clients.
Based on the strength of
their past work in the city,
Thot Media aims to make
a notable presence on the
Mumbai BTL landscape.
Krayon Events to launch
three properties for kids
and youth segment
After functioning in the kids
and youth activation space
for several years, Krayon
Events has announced the
launch of three new event
properties in the areas of
sports, entertainment and
intellect, catering to the
same segment. The three
properties are titled Get
Set Go, Face the Music, and
Ideasforlife.com.
Tabassum Modi, Executive
Director, Krayon Events
said: “Creating an own IP is
the way to go for all event
agencies. The properties
we are launching are in
three diverse areas and are
backed by research and a
clear understanding of what
the market needs. We have
high scope of growth for all
the three properties in the
future. We plan to roll out
two of the three properties
by October.”
Pulp Strategy provides
solutions under seven
verticals - Brand Activation,
MICE, Retail & ISP, Rural
Marketing, Consulting,
Digital & Social Media,
and Unique Youth connect
Channel via I cafes.
Sharma said: “The
activation industry is
growing at a rate of 18 per
cent CAGR. We will focus
on all industries and brands
which focus on consumer
experience.”