I am Anna - Eventfaqs

More documents

Recommendations

Info

IN FOCUS 4 September 2011, EXPERIENTIAL MARKETING 30 IIJW displays its second edition of jewellery trends 35 leading designers, 14 design houses in 32 slots displayed their masterpieces showcasing their exquisite collection. By Shachi Tapiawala Showcase by Amrapali The 28th edition of India International Jewellery Show (IIJS) and the second edition of the India International Jewellery Week (IIJW) conceptualised by the Gem & Jewellery Export Promotion Council (GJPEC) were held in Mumbai. The IIJS was held from Aug. 4 to Aug. 8 at NSE Complex, Goregaon, Mumbai, while the IIJW was held from July 31 to Aug. 4 at Grand Hyatt, Mumbai. At the IIJW, 35 leading designers, 14 design houses in 32 slots displayed their exquisite collection. IIJW witnessed three major international buying house representatives – Harry Winston, Boucheron and Cartier. This year, IIJW saw participation from designers like Khyati from Eekani Jewels, Vijay Golecha of Golecha’s Jewels, Dipti Amisha, Alpana Gujral, Johara Jewels by Divya Ahuja, Monica Kapur, and Adorn. The design houses that participated at the IIJW include Gitanjali Group, Sangam Chains, Amrapali, Gehna Jewellers, C Krishniah Chetty & Sons, Tanishq, Scintillating Jewellery, Kays Jewels, CVM Exports, Jewels Emporium, YS 18, Sawansukha Jewelllers, Manubhai Gems, Dwarkadas Chandumal Jewellers, Anmol Jewellers, Surana Gems and Jewellery, Laxmi Jewellery Exports, Kashi Jewellers and Birdhichand Ghanshyamdas, Agni Jewels Pvt. Ltd. Sponsors associated with IIJW were PC Jewellers and Incredible India, Platinum Guild International, Birdichand Ghanshyamdas, Red FM, Harpers Bazaar, UB group, Zoom TV and NDTV Goodtimes. Commenting on the partnership, Sanjay Kothari, Vice Chirman, GJEPC said: “No jewellery week has received such a response in the second year itself. PC Jewellers has been our sponsor since the evolution of IIJW and has received a good response and result through this partnership and hence they have continued to support this year too. The gem and jewellery sector partnered with Incredible India, Ministry of tourism, to promote the industry to foreign tourists in India and their target group abroad. They chose this platform as there is large participation of international buyers during the show.” Gitanjali being one of the participants at IIJS and IIJW claims to have reflected the size, leadership position and prestigious status of the group within the industry. Gitanjali was the only company to host an official entertainment evening for delegates to the IIJS, and also had the largest number of stalls and branded offerings at the show itself. For IIJS, eight different stalls showcased Gitanjali’s different branded offerings to the industry. Gitanjali’s stall design and execution was done by E-Sense, while creatives and creation was done in conjunction with the Gitanjali team. Showcase by Gitanjali
IN FOCUS Contributing at IIJW, Gitanjali presented the opening show of the fashion week called “Jewelsouk presents Gitanjali-Beti”. The Gitanjali event brought together jewellery and fashion with forty prominent personalities from the world of films, TV and business walking the ramp in support of Beti, an NGO movement against female foeticide spearheaded by Anu Ranjan. Talking about the show, Royston Fernandes, Business Head Events, Gitanjali Group said: “Being a jewellery brand, this was a unique presentation by the group which caters largely to the women population and hence the idea of associating with this cause to highlight Royston Fernandes women as the ultimate canvas to the mothers and daughters of tomorrow. Each celebrity star walked the ramp accompanied by her daughter sending out a strong and unequivocal message against the rampant practice of female foeticide.” Another participant at IIJW, Tanishq was associated to showcase its latest introductions, innovations and designs. Last year, Tanishq showcased the Zoya collection from the house of Tanishq. Zoya had just been introduced a while before and Tanishq saw it as an opportunity to showcase the various collections. This year, Tanishq showcased the Nizam collection which is inspired by the jewellery worn by the Nizams. Tanishq is reviving this dying art since it feels that these items are worth being handed down generations as heirloom. Speaking about the benefits the brand gets by participating at IIJW, Koshy Cherian, Area Business Manager, Tanishq said: “Tanishq believes in below the line and word of mouth and relies on the power of its outreach. Apart from publicizing the same Koshy Cherian at our stores, we believe the designs seen by customers will be eye candy for fresh walk-ins to come and un-earth at our stores. The good part of this platform is that we get other jewellery customers to come in and witness our creations. There have been crossover customers from such activities. We 4 September 2011, EXPERIENTIAL MARKETING 31 usually manage most of our events on our own. The fashion shows were choreographed by Lubna Adams. The entire event was designed and co-ordinated by Madhavi Sahu, the company designer from the Tanishq Design Studio.” Amrapali’s show claims to have been extremely well received at IIJW and received positive reviews of their collection, concept and presentation of the entire show. The amalgamation of the jewellery with the adornment, the models, the music and the final result was much appreciated. Amrapali’s collection showcased the ‘Best of Amrapali’ – a range of authentic silver, art deco and gold jewellery. The collection included pendants, cuffs, earrings, bracelets, necklaces, rings with an array of styles and choices in every ornament and a bold accent of colours and unique designs. The shapes and styles were ornate – curving, twisting and turning. Ornate hair ornaments adorned the models as they walked the ramp. The collection showcased captured the essence of Jaipur, rough and non-lustrous stones in shades of brown, red, orange and other warm colours were used to give an ethnic look. Amrapali reworked its new range of Jadau jewellery, combining it with full-cut diamonds and Polki, collectively. Amrapali also re-invented some old designs in its ornaments. Another highlight of the show was Bollywood actor Kangana Ranaut who sported an elaborate uncut diamond set in traditional Rajasthani Jadau jewellery and was also wearing a creation by Masaba Gupta, who had designed the entire collection exclusively for the show. Throwing some light on their show, Tarang Arora, Designer and Head of International Operations, Amrapali Tarang Arora said: “India International Jewellery Week is the single most prestigious platform for a jewellery brand to showcase on. The brand exposure is tremendous as it sees crowds of potential buyers, customers and fashion connoisseurs. A highly promoted event, the media coverage is expansive giving leverage and impetus to each participating brand thereby, relaying it to a larger audience. There were a number of reputed brands that participated at IIJW drawing in an impressive audience as well. The level of showcase was undoubtedly of a high standard with some innovative ideas and display of creativity beautifully complemented by the jewellery pieces at the shows.”
Page 1 and 2: 4 SEP 2011 MAIN ISSUE 64 PAGES + 8
Page 3 and 4: ALSO FEATURED IN FOCUS
Page 5 and 6: EDITORIAL TEAM: KARISHMA HUNDALANI
Page 7 and 8: ALSO FEATURED
Page 9 and 10: Promo Power Dabur Hajmola initiates
Page 11 and 12: Sports Rush Put the pedal to the me
Page 13 and 14: Media Active BIG Live to give BIG S
Page 15 and 16: Industry Watch Destination 4 Septem
Page 17 and 18: Industry Watch Venues Marriott Inte
Page 19 and 20: LEAD FEATURE 4 September 2011, EXPE
Page 21 and 22: LEAD FEATURE Probal Gaanguly, Direc
Page 25 and 26: LEAD FEATURE finance options etc. I
Page 27 and 28: ALSO FEATURED 4 September 2011, EXP
Page 29: ALSO FEATURED mobiles and the thing
Page 33 and 34: ALSO FEATURED
Page 35 and 36: IN FOCUS Maison De La Perle Showcas
Page 37 and 38: IN FOCUS Pawan Munjal, MD and CEO o
Page 39 and 40: IN FOCUS 4 September 2011, EXPERIEN
Page 41 and 42: MARKET PULSE 4 September 2011, EXPE
Page 43 and 44: MARKET PULSE 4 September 2011, EXPE
Page 45 and 46: ALSO FEATURED “He touches your so
Page 47 and 48: GLIMPSES 4 September 2011, EXPERIEN
Page 53 and 54: IN CLASSIFIED FOCUS 4 September 201
Page 55 and 56: LEAD FEATURE P R E S I D E N T ’
Page 59 and 60: LEAD FEATURE F E A T U R E been in
Page 61 and 62: LEAD FEATURE F E A T U R E Felix Re
Page 63 and 64: RNI registration 108290/2010 Postal

I am Anna - Eventfaqs

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?