I am Anna - Eventfaqs
I am Anna - Eventfaqs
I am Anna - Eventfaqs
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IN FOCUS 4 September 2011, EXPERIENTIAL MARKETING 39<br />
superstars including actors, sports personalities, F1 legend<br />
David Coulthard and renowned singers to reveal the Hero<br />
identity.<br />
The main attraction of the awe-inspiring O2 Arena was the<br />
stage which was made of LED blocks. It was designed<br />
with various SFX to capture the captivating performances<br />
of these various stars at the venue. Percept’s aim was to<br />
create whole new surreal experience for the vast audience<br />
present at the venue. The audio solutions for the event was<br />
managed by SOUND.COM.<br />
An experience for everyone<br />
When the leader of the two wheeler industry went through a<br />
brand identity change, the experience for the stake holders,<br />
dealers and employees had to be one of a kind. The brief<br />
to G2r<strong>am</strong>s was to make the experience unique for the<br />
participants, something they would remember for a long<br />
while.<br />
Hemant Dahiya, COO, G2r<strong>am</strong>s said: “For G2r<strong>am</strong>s, the<br />
London event was a prestigious assignment. It was a<br />
momentous occasion for Hero and a spectacular moment<br />
in history. G2r<strong>am</strong>s stepped in with its specialist services<br />
in MICE to help Hero take its brand transformational<br />
journey into becoming Hero MotoCorp. Having serviced<br />
Hero Honda for the past seven years, G2r<strong>am</strong>s had the<br />
advantage of knowing their preferences, the small details<br />
Hemant Dahiya,<br />
COO,<br />
G2r<strong>am</strong>s<br />
“G2r<strong>am</strong>s stepped<br />
in with its specialist<br />
services in MICE to<br />
help Hero take its<br />
brand transformational<br />
journey into becoming<br />
Hero MotoCorp.”<br />
that can make an event so great and the finer nuances of<br />
stay and logistics.”<br />
G2r<strong>am</strong>s enabled travel and hotel accommodation for over<br />
1,000 dealers and employees right in the middle of London,<br />
which was spread over five hotels. Five servicing hubs<br />
were created to give a se<strong>am</strong>less lodging experience. All<br />
information, queries, and issues were addressed by these<br />
servicing hubs to provide the highest level of comfort to<br />
participants. G2r<strong>am</strong>s also arranged for transport logistics<br />
from hotel to the event venue. A small celebration by the<br />
key stake holders in London was an additional duty handed<br />
over to the agency.
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