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I am Anna - Eventfaqs

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Industry Watch Venues<br />

Marriott International<br />

introduces reward point<br />

offer to promote MICE<br />

Marriott International<br />

has introduced an offer<br />

wherein, booking a<br />

meeting between Sept.<br />

1, 2011, and March 31,<br />

2012, and holding the<br />

s<strong>am</strong>e between Sept. 1,<br />

2011, and Dec. 31, 2012,<br />

could earn up to 150,000<br />

Marriott Rewards bonus<br />

points. Marriott Rewards<br />

points can be earned<br />

at over 3,400 hotels at<br />

participating Marriott<br />

Rewards brands.<br />

These reward points<br />

are applicable only to<br />

individual members of<br />

the progr<strong>am</strong> and not<br />

to corporations and<br />

organizations. Bonus<br />

points will be awarded<br />

up to six to eight weeks<br />

after the conclusion of<br />

each qualifying event.<br />

Beginning with the second<br />

meeting, an unlimited<br />

number of triple points<br />

can be earned on all<br />

events ranging from social<br />

gatherings and guest<br />

rooms to conferences and<br />

trainings.<br />

These triple points cover<br />

50,000 points base and<br />

100,000 points bonus on<br />

qualifying charges per<br />

meeting or event.<br />

Crowne Plaza Adelaide to Expand<br />

Conference Facilities<br />

From its inception in<br />

May 2010, Crowne Plaza<br />

Adelaide has become a<br />

popular venue for meetings,<br />

events, conference and<br />

social gatherings. Based on<br />

the success of the hotel’s<br />

current meeting facilities,<br />

the hotel will be expanding<br />

its conference offering and<br />

adding two new conference<br />

rooms to its portfolio.<br />

Each room will be able to<br />

accommodate 50 guests<br />

with theatre style seating,<br />

and 30 guests for banquet<br />

seating. The facilities<br />

will be ideal for training<br />

sessions, cocktail parties<br />

and boardroom meetings.<br />

The rooms will be able<br />

to be used together or<br />

independent of each other.<br />

Brendon Meppem, General<br />

Manager, Crowne Plaza<br />

Bali’s pride – the Bali<br />

International Convention<br />

Centre<br />

The Westin Resort Nusa Dua<br />

and the Bali International<br />

Convention Centre (BICC)<br />

offer Bali’s most extensive<br />

conference facilities.<br />

With events ranging from<br />

international conferences<br />

and world summits to<br />

corporate conventions<br />

and exhibitions, the BICC<br />

and The Westin Resort<br />

have facilities and services<br />

that rival any hotel in the<br />

world. At the resort, the<br />

17 meeting rooms can<br />

be configured for events<br />

hosting 25 to 2,500<br />

people. Adjacent to the<br />

resort, the BICC boasts<br />

more than 26,000 sq ft,<br />

while Nusa Indah Hall can<br />

Adelaide said: “We’re<br />

looking forward to adding<br />

two new ground floor<br />

conference rooms to our<br />

already strong meetings,<br />

events and conference<br />

offering. The demand for<br />

our conference facilities<br />

over the last 15 months<br />

has demonstrated the need<br />

to further expand in this<br />

area to create additional<br />

conference spaces.”<br />

Philippines catches the attention of global hotel brands<br />

In the recent past, the<br />

Philippines has been<br />

enjoying a steady increase<br />

in tourism and is becoming<br />

a sought-after MICE<br />

destination in Asia. This<br />

has caught the attention<br />

of global hotel brands<br />

who want to be a part<br />

of the trend, resulting in<br />

an increase in properties<br />

willing to cater to the<br />

ever-growing demands of<br />

corporate guests.<br />

New openings across the<br />

city include Resorts World<br />

Manila’s Maxim Tower, a<br />

six-star all-suite hotel,<br />

as well as the soon-to-<br />

4 September 2011, EXPERIENTIAL MARKETING 17<br />

open Remington Hotel.<br />

The SM Bay City Arena, a<br />

multipurpose entertainment<br />

venue with a capacity of<br />

up to 18,000 people, will<br />

open in late 2012. The<br />

Aseana Business Park is a<br />

1,300-hectare site designed<br />

for business, tourism and<br />

entertainment facilities.<br />

host conferences or trade<br />

gatherings with 30,000 sq<br />

ft of indoor exhibit space<br />

and an additional outside<br />

exhibit area of 22,000 sq<br />

ft.<br />

The BICC has hosted<br />

many large scale events<br />

in recent years including<br />

the Blackberry Group<br />

Meeting in January 2011,<br />

the Indonesian Palm Oil<br />

Conference and Price<br />

Outlook 2010, and the<br />

2007 United United Nations<br />

Fr<strong>am</strong>ework Convention<br />

on Climate Change<br />

Conference, attended<br />

by more than 11,000<br />

participants.<br />

Nature meets<br />

high tech at<br />

Sarawak<br />

Sarawak has been taking<br />

advantage of the known<br />

fact that wherever they<br />

are, conference delegates<br />

love ditching their suits and<br />

ties for unique experiences<br />

outside their meeting<br />

rooms and convention halls.<br />

‘Nature meets high-tech’<br />

has been Sarawak’s selling<br />

point since the state began<br />

focusing on developing the<br />

MICE sector.<br />

Jill Henry, CEO, Sarawak<br />

Conventions Bureau said:<br />

“We are still very new in<br />

the international market<br />

but we are in the right part<br />

of the world, as the old<br />

bastions of the conventions<br />

industry in Europe and the<br />

US are slowly losing market<br />

share to destinations in the<br />

Asia Pacific such as China,<br />

South Korea and India.”

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