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Industry Watch Events Spikes Asia celebrates 25 years Spikes Asia is the annual awards and festival for creative excellence in advertising and communications across the Asia-Pacific region. Taking place in Singapore from Sept. 18 to Sept. 20, Spikes Asia 2011 celebrates 25 years of the event. Apart from the awards, Spikes Asia builds a learning platform by bringing the pioneers of advertising world together and exchanging ideas through various seminars and workshops. The awards ceremony will take place on Sept. 20 at the Esplanade Theatre with the after party taking place at the IndoChine Waterfront. This year’s jury members across the eight juries have been announced. CIBTM goes to Beijing in its sixth edition The sixth edition of the China Incentive Business Travel and Meetings Exhibition (CIBTM) took place from Aug. 30 to Sept.1 at the China National Convention Centre, Beijing, China. CIBTM 2011 provided a dedicated business platform for over 300 exhibitors to meet and conduct business with international and regional industry buyers. This event was supported and co-hosted by the China National Tourism Administration (CNTA) and the Beijing Municipal Commission of Tourism Development. Jeffrey Xu, Project Manager, CIBTM said: “With China being forecast to be the number one economy of the world, the capital city is clearly the ideal location to support the MICE sector in Asia. There is immense interest in the sector, both inbound and outbound, as local corporations expand globally and the world’s leading organizations increasingly focus on this part of the world and its abundant growth prospects.” Australian Association CEOs talk about keeping abreast of event trends Australian Business Events Expo 2011 presented a seminar with four leading Australian Association CEOs at The Destination Showcase - ABEE on Aug. 11 at the Sydney Convention and Exhibition Centre. The seminar was part of the 12 ticketed presentations at The Destination Showcase and was hosted by Rodney Cox, Director, International Exhibitions at Exhibitions and Trade Fairs. Dr. Caroline Hong, currently on the Advisory Board of ABEE and Ambassador of Business Events Sydney, chaired the discussion covering the CEOs’ perspective on issues and solutions to staying on top of event trends. “The session explored the thoughts of leading Association CEOs and how they manage business events,” said Hong. 4 September 2011, EXPERIENTIAL MARKETING 16 Commenting on the jury, Terry Savage, Chairman, Cannes Lions said: “We have a fantastic jury lineup, with some great creative minds coming together to determine the best work in the region. We look forward to welcoming them to Spikes Asia where, no doubt, there will be some outstanding work to be seen.” Second International Travel Mart The second edition of the Goa International Travel Mart (GITM) is scheduled to take place from Oct. 21 to 23 with the theme, ‘Refresh Goa!’ The event, which offers a networking platform for buyers and sellers from the tourism industry, aims to boost Goa’s travel and tourism industry. Referred to as ‘the state’s biggest industry event’, the GITM is organised jointly by the Goa Tourism Development Corporation (GTDC), the State Tourism Department, and others. ITB Berlin has indicated a willingness to partner with GITM this year. Nikhil Desai, MD, GTDC said: “GITM will stress on looking beyond Goa’s beaches and will focus on the state’s asyet unexplored hinterland, heritage, churches, cuisine, etc. GITM is tailor-made to allow the smaller players from Goa’s tourism industry to achieve global outreach. We face stiff competition from Sri Lanka and other neighbouring locations. Goa has not reached the half million mark yet in foreign tourist arrivals and neither is it in the top bracket in domestic tourist arrivals.” PALME Middle East 2012 PALME Middle East will be celebrating its tenth anniversary from May 1 to 3, 2012 at the Dubai International Convention & Exhibition Centre. The event will give international manufacturers and technical providers the chance to network with and showcase their latest technologies to a proven high quality audience. PALME Middle East 2011 saw 4,650 visitors and occupied space of 13,000 sqm by manufacturers and distributors. EIBTM 2011 calls for registrations EIBTM 2011, a leading global event for the meetings and events industry held Barcelona, Spain, will take place from Nov. 29 to Dec. 1 at Fira Gran Via. EIBTM gathers industry professionals for three days of focused access to a dynamic business environment, thought provoking professional education and business networks. This year, the event expects to see over 14,200 meeting industry professionals from across the globe, including more than 8,300 meeting and event planners and buyers and 3,800 top level international decision makers guaranteed through the Hosted Buyer Programme. A new feature at EIBTM 2011 is the ‘Future Events Experience’, where delegates will see how future conferences and meetings will be run and experience emerging technologies and products contributing to the changes.
Industry Watch Venues Marriott International introduces reward point offer to promote MICE Marriott International has introduced an offer wherein, booking a meeting between Sept. 1, 2011, and March 31, 2012, and holding the same between Sept. 1, 2011, and Dec. 31, 2012, could earn up to 150,000 Marriott Rewards bonus points. Marriott Rewards points can be earned at over 3,400 hotels at participating Marriott Rewards brands. These reward points are applicable only to individual members of the program and not to corporations and organizations. Bonus points will be awarded up to six to eight weeks after the conclusion of each qualifying event. Beginning with the second meeting, an unlimited number of triple points can be earned on all events ranging from social gatherings and guest rooms to conferences and trainings. These triple points cover 50,000 points base and 100,000 points bonus on qualifying charges per meeting or event. Crowne Plaza Adelaide to Expand Conference Facilities From its inception in May 2010, Crowne Plaza Adelaide has become a popular venue for meetings, events, conference and social gatherings. Based on the success of the hotel’s current meeting facilities, the hotel will be expanding its conference offering and adding two new conference rooms to its portfolio. Each room will be able to accommodate 50 guests with theatre style seating, and 30 guests for banquet seating. The facilities will be ideal for training sessions, cocktail parties and boardroom meetings. The rooms will be able to be used together or independent of each other. Brendon Meppem, General Manager, Crowne Plaza Bali’s pride – the Bali International Convention Centre The Westin Resort Nusa Dua and the Bali International Convention Centre (BICC) offer Bali’s most extensive conference facilities. With events ranging from international conferences and world summits to corporate conventions and exhibitions, the BICC and The Westin Resort have facilities and services that rival any hotel in the world. At the resort, the 17 meeting rooms can be configured for events hosting 25 to 2,500 people. Adjacent to the resort, the BICC boasts more than 26,000 sq ft, while Nusa Indah Hall can Adelaide said: “We’re looking forward to adding two new ground floor conference rooms to our already strong meetings, events and conference offering. The demand for our conference facilities over the last 15 months has demonstrated the need to further expand in this area to create additional conference spaces.” Philippines catches the attention of global hotel brands In the recent past, the Philippines has been enjoying a steady increase in tourism and is becoming a sought-after MICE destination in Asia. This has caught the attention of global hotel brands who want to be a part of the trend, resulting in an increase in properties willing to cater to the ever-growing demands of corporate guests. New openings across the city include Resorts World Manila’s Maxim Tower, a six-star all-suite hotel, as well as the soon-to- 4 September 2011, EXPERIENTIAL MARKETING 17 open Remington Hotel. The SM Bay City Arena, a multipurpose entertainment venue with a capacity of up to 18,000 people, will open in late 2012. The Aseana Business Park is a 1,300-hectare site designed for business, tourism and entertainment facilities. host conferences or trade gatherings with 30,000 sq ft of indoor exhibit space and an additional outside exhibit area of 22,000 sq ft. The BICC has hosted many large scale events in recent years including the Blackberry Group Meeting in January 2011, the Indonesian Palm Oil Conference and Price Outlook 2010, and the 2007 United United Nations Framework Convention on Climate Change Conference, attended by more than 11,000 participants. Nature meets high tech at Sarawak Sarawak has been taking advantage of the known fact that wherever they are, conference delegates love ditching their suits and ties for unique experiences outside their meeting rooms and convention halls. ‘Nature meets high-tech’ has been Sarawak’s selling point since the state began focusing on developing the MICE sector. Jill Henry, CEO, Sarawak Conventions Bureau said: “We are still very new in the international market but we are in the right part of the world, as the old bastions of the conventions industry in Europe and the US are slowly losing market share to destinations in the Asia Pacific such as China, South Korea and India.”
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