I am Anna - Eventfaqs

Promo Power
Dabur Hajmola initiates a Treat to the
Town campaign
Market Men Consumer Connect
& Events executed a promotional
activity for Dabur Hajmola,
promoting its Saunf flavor from
Aug. 3 to 5 across Mumbai. The
campaign was called Treat to the Town. As part of the
campaign, dabbawalas were given product sampling
sachets of Dabur Hajmola Saunf to complement the
dabbas. Market Men targeted around 1 lakh to 1.5 lakh
people.
Archan Gurtu, Director, Market Men Consumer Connect
& Events said: “Dabur wanted to create a buzz for Dabur
Hajmola Saunf, so the best thing was a sampling wherein
we targeted all the office goers through which we promoted
the product and gave an experience of the mouth freshener.”
Tata takes the Nano to the people with
a ‘Shop on Wheels’
Marketing Solutions is
conducting an activation for
Tata Motors to promote the
Nano in Tier 2 and Tier 3 towns,
where they take the car closer
to the consumer for a demo - experience. This activity aims
to show people that the Nano is a great buy, in terms of
economy and because it is fuel efficient and spacious. The
activation, which began on July 28 and will end after Diwali,
features a canter designed as a ‘Shop on Wheels’.
A spokesperson from Tata Motors said: “The objective is
to get the car up close to the people who are prospective
customers. We want people to experience the car. We want
it to become a preferred car choice for first time buyers.”
Nickelodeon and McDonalds launch
SpongeBob SquarePants Happy Meal
Nickelodeon India and
McDonalds India launched a
Happy Meal with SpongeBob
SquarePants which was
available from Aug 12 to 18
across 12 cities and over 100
McDonald outlets. As part of
the on-ground activities, meet and greet sessions with
SpongeBob SquarePants were organised in different cities.
Sandeep Dahiya, SVP-Communications and Consumer
Products, Viacom18 Media said: “We are continuously
innovating to reach out to more and more consumers with
our consumer products range and feel that this tie-up will
further boost the ever growing popularity of ‘SpongeBob
SquarePants’ in the Indian market.”
4 September 2011, EXPERIENTIAL MARKETING 09
AkzoNobel launches new global Dulux
brand identity in India
AkzoNobel, a major paints and
coatings company, has launched
a single new global brand identity
for its top retail consumer paint
range, Dulux, and its related
brands including Flexa, Levis,
Alba, Coral, Sadolin and Marshall. The new identity is part of
AkzoNobel’s endeavour to reinforce its global market position
and increase its worldwide market share in consumer paint.
Amit Jain, MD, AkzoNobel India Ltd. said: “Dulux has,
over the years, come to epitomise the best quality in the
decorative paints industry. The new global brand identity
reaffirms our colour leadership. India is among the first
few countries within the AkzoNobel global network to
activate this transition to the new Dulux brand identity.”
Brand Box manages IPO launch event
for L&T Finance
Brand Box managed the IPO
launch event for L&T Finance
Holdings, the financial holding
company promoted by Larsen &
Toubro Ltd. The event was held
on Aug 12 at the National Stock
Exchange in Mumbai, the first
time any event was allowed to be organised at the NSE.
Sheetal Saliya, Head-Strategy Planning, Brand Box said:
“The brief was to manage a grand event wherein the top
brass of the company would be present. With planning and
execution time of less than 72 hours, the concept needed
to be impactful and innovative, and needed to create the
desired hype around the IPO. The theme we chose was
‘Hope’ as the brand tagline is ‘Asha Ko Disha Denge Hum’.”
Shriram Fertilizers visits the paddy
fields of Punjab and Haryana
Ascent Brand Communications
undertook a 15 day van promotion for
Shriram Fertilizers & Chemicals, from
Aug. 6 in Haryana and Punjab. This
activity, which aimed to promote the
range of Crop Care Chemicals (CCC)
among trade partners and farmers,
engaged around 4,790 visitors,
covered 30 mandis and generated around 1,079 leads.
Pradeep Yadav, Manager Strategic Planning &
Development, Ascent Brand Communications said: “CCC’s
basic function is to protect against pests and fungus. Hence,
the creative strategy proposed was ‘Shriram Suraksha ki
sity-jisne bajai, Faslon ki suraksha pai’.”
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