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MICE Rachnoutsav Events manages ADP India Company Day Rachnoutsav Events managed Automatic Data Processing India’s 12th Company Day celebrations in India, which is a reward and recognition programme for the associates of the company. This event took place at ADP India in Hyderabad and Pune. Rakhi Kankaria, Founder, Rachnoutsav Events said: “We has been managing events for ADP India for the past 10 years. The event theme was EVOLVE as it believes that the vision of company is evolving with time, the mission is evolving and so are the values of the company. This event engaged around 3,000 associates of the company.” Percept Networks to manage North East trade expo Percept Networks will manage the first edition of NE Trade Expo Guwahati, organised by Aroha Empire. The event will take place at Maniram Dewan Trade Centre in Guwahati from Sept. 29 to Oct. 9. The NE Trade Expo brings a plethora of choices for shopping lovers of the North-East region to a single platform during the festive time of Durga Puja and Diwali. Ranjan B. Gohain, CEO, Percept Networks - Guwahati said: “The NE Trade Expo Guwahati is our first attempt at managing and organising a trade show independently. We expect over 200 people to attend the expo. We also plan to take the event to other cities in the North East region and Bengaluru early next year.” RMAI announces Rural Immersion Program The Rural Marketing Association of India organised the Rural Immersion Program which took place in Delhi at the India International Centre on Sept. 6 and 7. This program, designed and delivered by industry veterans, aimed to educate participants on the ‘Go-To-Market’ strategy for their business. Participants developed a greater insight into rural branding and positioning, and reviewed and analyzed sustainable best practices used by different organizations. The program covered topics including rural settings, environment and cultural aspects; understanding behaviour of rural consumers; and branding in rural India. 4 September 2011, EXPERIENTIAL MARKETING 08 IITM completes travel exhibits in Bengaluru and Chennai Sphere Travelmedia & Exhibitions organized its 53rd and 54th edition of India International Travel Mart (IITM) from July 29 to 31 at Palace Ground, Bengaluru, and from Aug. 5 to 7 at Chennai Trade Centre in Chennai. With organizations and tourism boards from over 20 states, IITM showcased a variety of destinations from different spheres. Sanjay Hakhu, Director, Sphere TravelMedia said: “India is one of the most interesting countries for the travel trade industry. IITM, organized on a B2B and B2C format, had over 20,000 visitors each at Bangalore & Chennai.” CS Direkt manages CEO’s Council 2011 for Max New York Life CS Direkt managed CEO’s Council 2011 for Max New York Life from Aug. 18 to 22 in Zurich. Every year, Max New York Life selects its top performing agents to be a part of the CEO’s Council. At the event, the agents are commended and felicitated with a tour and a unique experience. This year, the theme ‘With You We Will’ talked about teamwork. Sanjeev Pasricha, MD and CEO, CS Direkt Group of Cos. said: “Our three-year association with Max New York Life went one notch higher this year being allocated the CEO’s Council event at Zurich. Right from the touch points that highlighted the theme, the welcome, the giveaways and the collaterals, the surprise extension for some of the Cabinet Council members, everything had to be perfect to a T.” ICE appointed Convention Agency for AdAsia 2011 AdAsia 2011, returning to India after eight years, is taking place from Oct. 31 to Nov. 3 in New Delhi. The theme this year is ‘Uncertainty: The New Certainty’. Integrated Conference & Event Management (ICE) won the bid for appointment as the convention agency of AdAsia 2011. Naveen Rizvi, VP India & Business Head, ICE said: “The bidding process involved a series of presentations made to the organizing committee. The creative flow of ideas and the detailed execution plan was a USP of the presentations given by ICE, which helped us in winning this bid.” For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com
Promo Power Dabur Hajmola initiates a Treat to the Town campaign Market Men Consumer Connect & Events executed a promotional activity for Dabur Hajmola, promoting its Saunf flavor from Aug. 3 to 5 across Mumbai. The campaign was called Treat to the Town. As part of the campaign, dabbawalas were given product sampling sachets of Dabur Hajmola Saunf to complement the dabbas. Market Men targeted around 1 lakh to 1.5 lakh people. Archan Gurtu, Director, Market Men Consumer Connect & Events said: “Dabur wanted to create a buzz for Dabur Hajmola Saunf, so the best thing was a sampling wherein we targeted all the office goers through which we promoted the product and gave an experience of the mouth freshener.” Tata takes the Nano to the people with a ‘Shop on Wheels’ Marketing Solutions is conducting an activation for Tata Motors to promote the Nano in Tier 2 and Tier 3 towns, where they take the car closer to the consumer for a demo - experience. This activity aims to show people that the Nano is a great buy, in terms of economy and because it is fuel efficient and spacious. The activation, which began on July 28 and will end after Diwali, features a canter designed as a ‘Shop on Wheels’. A spokesperson from Tata Motors said: “The objective is to get the car up close to the people who are prospective customers. We want people to experience the car. We want it to become a preferred car choice for first time buyers.” Nickelodeon and McDonalds launch SpongeBob SquarePants Happy Meal Nickelodeon India and McDonalds India launched a Happy Meal with SpongeBob SquarePants which was available from Aug 12 to 18 across 12 cities and over 100 McDonald outlets. As part of the on-ground activities, meet and greet sessions with SpongeBob SquarePants were organised in different cities. Sandeep Dahiya, SVP-Communications and Consumer Products, Viacom18 Media said: “We are continuously innovating to reach out to more and more consumers with our consumer products range and feel that this tie-up will further boost the ever growing popularity of ‘SpongeBob SquarePants’ in the Indian market.” 4 September 2011, EXPERIENTIAL MARKETING 09 AkzoNobel launches new global Dulux brand identity in India AkzoNobel, a major paints and coatings company, has launched a single new global brand identity for its top retail consumer paint range, Dulux, and its related brands including Flexa, Levis, Alba, Coral, Sadolin and Marshall. The new identity is part of AkzoNobel’s endeavour to reinforce its global market position and increase its worldwide market share in consumer paint. Amit Jain, MD, AkzoNobel India Ltd. said: “Dulux has, over the years, come to epitomise the best quality in the decorative paints industry. The new global brand identity reaffirms our colour leadership. India is among the first few countries within the AkzoNobel global network to activate this transition to the new Dulux brand identity.” Brand Box manages IPO launch event for L&T Finance Brand Box managed the IPO launch event for L&T Finance Holdings, the financial holding company promoted by Larsen & Toubro Ltd. The event was held on Aug 12 at the National Stock Exchange in Mumbai, the first time any event was allowed to be organised at the NSE. Sheetal Saliya, Head-Strategy Planning, Brand Box said: “The brief was to manage a grand event wherein the top brass of the company would be present. With planning and execution time of less than 72 hours, the concept needed to be impactful and innovative, and needed to create the desired hype around the IPO. The theme we chose was ‘Hope’ as the brand tagline is ‘Asha Ko Disha Denge Hum’.” Shriram Fertilizers visits the paddy fields of Punjab and Haryana Ascent Brand Communications undertook a 15 day van promotion for Shriram Fertilizers & Chemicals, from Aug. 6 in Haryana and Punjab. This activity, which aimed to promote the range of Crop Care Chemicals (CCC) among trade partners and farmers, engaged around 4,790 visitors, covered 30 mandis and generated around 1,079 leads. Pradeep Yadav, Manager Strategic Planning & Development, Ascent Brand Communications said: “CCC’s basic function is to protect against pests and fungus. Hence, the creative strategy proposed was ‘Shriram Suraksha ki sity-jisne bajai, Faslon ki suraksha pai’.” For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com
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RNI registration 108290/2010 Postal
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