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LEAD FEATURE P R E S I D E N T ’ S D E S K Brian Tellis, President, EEMA and Chairman, Fountainhead Promotions and Events For membership and general enquiries on EEMA, please contact: Brig. S.K. Rattan (Retd.) on: eventsassociation@gmail.com admin@eemaindia.com Mobile : +91 9560712555 There’s a spring in my step these days, and it all has to do with the annual EEMA convention that played out over three days last month. This fourth edition of the event took us back to where it all started – Goa. But it isn’t geography that is giving me the high, as much as chemistry. For me the biggest success of the convention was the sense of camaraderie and belonging that happened amongst all our members. It was palpable really – and very important as we take forward several initiatives that will benefit the industry as a whole. Of course, Goa wasn’t all about sentiment alone, but substance as well. The content was superb and the awards ceremony outstanding. We also reviewed the year gone by and formulated tangible strategy for the year ahead. In introspection we discovered that it was indeed a very satisfying year gone by – lots of activity and action, from opening the new Gujarat Chapter, tying up with academic institutions (to catalyse a better quality of talent output), and launching EEMAg, to fund raising, bringing the industry together through sport, and organising a slew of workshops. On a critical plane, an industry delegation opened a vital channel of representation with no less a decision maker than the Finance Minister, Mr. Pranab Mukherjee, himself. The focussed issue that was raised was Service Tax, and our team will follow it up at that highest level. Much of what we did during the year is an ongoing phenomenon. Which brings me to the second part of this foreword: From introspection to looking ahead... The Goa convention encapsulated the sentiment succinctly. The mantra for this year is: Scale Up! We aren’t looking to re-invent the wheel; rather, build on the starts we have made last year, over the various areas mentioned. But specifically, this will mean increasing our interaction with Government, opening more state chapters and initiating dialogue with our supply chain. Expect increased learning, through more workshops – the one already on the cards will delve into Standard Operating Practices. We are also keen to expand our educational tie-ups. So while EMDI and IIMCM were good starts, the focus will be on both breadth and depth. That is to say, not just reaching the program to more institutions, but further enriching the curriculum at those we have already linked with. Importantly and uniquely, we intend to bring out a white paper on the entertainment industry. I think, at the inflection point that the industry finds itself at, this is an initiative of decisive importance. Just think how priceless all the research, statistics and fact file will be for all of us. But above all, or should I say in everything we do, the focus will be on bringing the fraternity together in a spirit of bonding that was in evidence at the annual convention. It’s beautiful this realisation that we are not competitors but partners batting for each other. The pie is expanding and there’s enough business for everyone. Beyond MICE and Activations, there’s peripheral business like weddings and sport that is clearly trending towards the mainline. A mature and collaborative approach will benefit all of us – singularly and collectively. An exciting year confronts us. Together we can take things to the next level.
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4 SEP 2011 MAIN ISSUE 64 PAGES + 8
Page 3 and 4: ALSO FEATURED IN FOCUS
Page 5 and 6: EDITORIAL TEAM: KARISHMA HUNDALANI
Page 7 and 8: ALSO FEATURED
Page 9 and 10: Promo Power Dabur Hajmola initiates
Page 11 and 12: Sports Rush Put the pedal to the me
Page 13 and 14: Media Active BIG Live to give BIG S
Page 15 and 16: Industry Watch Destination 4 Septem
Page 17 and 18: Industry Watch Venues Marriott Inte
Page 19 and 20: LEAD FEATURE 4 September 2011, EXPE
Page 21 and 22: LEAD FEATURE Probal Gaanguly, Direc
Page 25 and 26: LEAD FEATURE finance options etc. I
Page 27 and 28: ALSO FEATURED 4 September 2011, EXP
Page 29 and 30: ALSO FEATURED mobiles and the thing
Page 31 and 32: IN FOCUS Contributing at IIJW, Gita
Page 33 and 34: ALSO FEATURED
Page 35 and 36: IN FOCUS Maison De La Perle Showcas
Page 37 and 38: IN FOCUS Pawan Munjal, MD and CEO o
Page 39 and 40: IN FOCUS 4 September 2011, EXPERIEN
Page 41 and 42: MARKET PULSE 4 September 2011, EXPE
Page 43 and 44: MARKET PULSE 4 September 2011, EXPE
Page 45 and 46: ALSO FEATURED “He touches your so
Page 47 and 48: GLIMPSES 4 September 2011, EXPERIEN
Page 53: IN CLASSIFIED FOCUS 4 September 201
Page 59 and 60: LEAD FEATURE F E A T U R E been in
Page 61 and 62: LEAD FEATURE F E A T U R E Felix Re
Page 63 and 64: RNI registration 108290/2010 Postal
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I am Anna - Eventfaqs

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