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LIVE India debuts in Karaoke World Championship McDowell’s No. 1 associated with VH1 to organize the ‘Karaoke World Championship’, wherein India debuted as one of the 40 participating countries. The grand finale was held on Aug. 6 and the world finale was held from Sept. 8 to Sept. 10 in Killarney, Ireland. This event was produced by Nash Events & Entertainment and Savio D’Sa. Lalit Kewalramani, Proprietor, Nash Events & Entertainment said: “We publicised this event through our Facebook page and made announcements at the cities where we conducted our zonal rounds. We engaged 30 to 50 people through each city trial. KWC was the mother of all championships.” Second edition of Chevrolet GIMA Awards announced The Global Indian Music Academy (GIMA) announced the second edition of the Chevrolet GIMA Awards which is scheduled to take place at the Kingdom of Dreams in Gurgaon in late September. GIMA is an effort by Wizcraft International Entertainment to recognize Indian music across genres in the country, while giving the music industry a unified platform to celebrate its talent. Chevrolet GIMA Awards 2011 has received over 1,500 entries, with over 40 films and 160 non-film albums vying for the awards. The nominees were assessed by a jury of 33 members from the Indian music fraternity. The final winners for GIMA were then voted upon by the GIMA Academy. Eventos Promotions to organise second tattoo convention Eventos Promotions and More will organize Indian INK, 2nd International Tattoo Convention, at Club West End, Goa, from Nov. 18 to 20. This is India’s second tattoo convention which will include well-known artists from the tattoo community. Last time, the agency managed to engage around 7,000 each day through the first convention and is expecting the same this year. Shibanii Shah, Proprietor, Eventos Promotions and More said: “The tattoo industry has been promoted all over the world and with the craze we have seen in India’s first convention, the tattoo industry is bound to grow.” 4 September 2011, EXPERIENTIAL MARKETING 12 Dainik Bhaskar Group engages readers through Bhaskar Bollywood Awards Dainik Bhaskar Group initiated the Bhaskar Bollywood Awards, which allowed its readers to nominate their favourite Bollywood celebrities in various categories, as well as to present the awards to them. Over three lakh people participated in nominating the celebrities. The awards were sponsored by Estilo from Maruti Suzuki. Gyan Gupta, Business Head, IMCL said: “Award functions normally do not take the audience into consideration. Mango people are the ones for whom movies and hence, they should be the ones deciding who deserves the award.” Ray-Ban launches new property Ray- Ban Never Hide Sounds Ray-Ban has launched a new annual property titled ‘Ray- Ban Never Hide Sounds’ in association with Rolling Stone magazine. The brand new platform has been initiated for young Indian rock bands to showcase their talent at a national level. The grand finale of the event is scheduled to be held in Mumbai on Dec. 4. Rishu Singh, Senior Manager - Marketing and Activation, Rolling Stone India said: “The event property has been conceptualised by us. We will also be managing the promotions, execution and production of the event. Registrations for the event are on until Sept. 30.” MTDC presents Govinda Festival to attract tourists to Maharashtra MTDC launched the Govinda Festival to attract tourists to visit Maharashtra. The festival was held in association with George John Advertising. MTDC invited the representative of the Castellers de Vilafranca team from Spain. The Spanish team of 250 people created a human pyramid and participated in the festivities on Aug. 22 alongside the local teams in Mumbai. Rajesh Das, Vice President, George John Advertising said: “The Govinda festival is celebrated across the state and was organised by the local mandals. The brief received from the client was to convert this festival into a tourism opportunity for the state and to attract international and domestic tourists.” For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com
Media Active BIG Live to give BIG Salute to Women Entertainers BIG Live has announced its new property, BIG Salute to Women Entertainers Awards. This is a first of its kind initiative that proposes to honour women across seven regional markets and celebrate the success of the Indian women entertainers across cinema, television, music, media, fashion, dance, sports and theatre. Rabe T. Iyer, Business Head, BIG Live said: “Through this concept, we wish to pay tribute to the world of women entertainers without whom we wouldn’t have been treated to a truly complete entertainment package. These awards will have a high appeal in their respective regions as people will get to see their local women entertainers on this pedestal achieving recognition.” Star News and Aarakshan debate reservations with the students Reservation in education has long been a topic of debate and division in the country. In August, Star News, in association with the movie Aarakshan, brought that debate to the very people it affects - the students. The cast and crew of Aarakshan travelled to Delhi, Bangalore and Lucknow to develop a firsthand understanding of what the youth of India truly feels about reservation and how it has affected their lives. Filmmaker Prakash Jha said: “The student community determines the future of a nation. Their opinions and ideas will shape the world to come. The entire Aarakshan team were very excited to talk to students about reservations.” BIG Digital initiates online reality show BIG Digital has announced a youth online reality show, ‘Transform India - Youth Uncensored’ which will be activated in the second or third quarter. The objective of the show is to empower the youth by providing a platform for them to voice their opinion against social problems. This activity will be held in 100 colleges across six cities wherein the colleges will compete against each other by uploading videos on how they believe they can best tackle societal issues. Soumen G. Choudhury, Business Head, 92.7 BIG FM said: “Nationally, our sales team is carrying this property and being a unique proposition, we have recorded a lot of interest from clients, especially brands targeted at the youth.” 4 September 2011, EXPERIENTIAL MARKETING 13 Sony Entertainment organises van activation campaign for KBC Sony Entertainment Television is holding a van activation campaign promote the show, Kaun Banega Crorepati (KBC), across 22 towns. This event started on July 29 and is a 40-day pan India activation, which is being managed and executed by RW Promotions. Danish Khan, VP and Head-Marketing, Sony Entertainment Television said: “KBC is an iconic show and part of everyone’s daily lives. Every year, we get many people who want to participate in the show and through this activation, we aim to take the show where people can cherish the moment of being in the hot seat.” 92.7 BIG FM’s Big Green Ganesha comes back for the fourth year To promote creating a cleaner and greener environment, 92.7 BIG FM continues with its Big Green Ganesha initiative, now in its fourth year, which will be carried out across 13 markets. Led by 92.7 BIG FM, the property has a strong on-ground paper collection drive in residential colonies and corporations. . Soumen Ghosh Choudhary, Business Head, 92.7 BIG FM said: “Through this offering, we want to connect with the entire city and bring them together to make a difference through a simple act of paper contribution that will help us in reaching out to our listeners.” Brandwidth Events helps Star Movies introduce Na’vi to Mumbai and Delhi As a build up to Star Movies’ premiere of Avatar, Brandwidth Events went on-ground to engage the viewers and fans of Star Movies in Delhi and Mumbai. For the activation, a Na’vi, the fictional blue-skinned humanoid from the movie, was recreated and taken around to engage the audience. Saurabh Yagnik, GM & Sr. VP, English Channels, STAR India said: “Star Movies preiemered Avatar, which showcases the greatest fight for freedom, as a tribute to India’s independence this year. We had a man dressed as a Na’vi who went across Mumbai and Delhi to engage with the audience. This activity grabbed instant eyeballs and captivated the audience, which led to a very successful word of mouth and viral buzz.” For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com
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