I am Anna - Eventfaqs

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ALSO FEATURED RNI registration 108290/2010 Postal registration no MH/MR/N/150/MBI/11-13 posted at Mumbai Patrika Channel Sorting Office on every 7th or 8th of the month
EDITORIAL TEAM: KARISHMA HUNDALANI karishma@eventfaqs.com +91 98212 80003 KARAN IYER karan@eventfaqs.com +91 80977 68788 RACHEL GEORGE rachel@eventfaqs.com +91 98197 77983 SHWETA RAMSAY shweta@eventfaqs.com +91 98923 59703 SHACHI TAPIAWALA shachi@eventfaqs.com +91 98336 21173 DESIGN TEAM: VINAYAK ALLE PRASAD KARAMBAT MARKETING SERVICES: VISHAL NAGDEV vishal@eventfaqs.com +91 98212 24987 ARNOB BANERJEE arnob@eventfaqs.com +91 98195 40004 TANVI ASHER tanvi@eventfaqs.com +91 92245 72293 SHABNAM CHARANIYA shabnam@eventfaqs.com +91 80077 96990 CAROL SANIL carol@eventfaqs.com +91 98203 63042 SHRUTIKA SALVE shrutika@eventfaqs.com +9122 2648 9915 CIRCULATION: RAMESH PATIL ramesh@eventfaqs.com +9122 2605 7539 ACCOUNTS & ADMIN: PURVESH BHATT accounts@eventfaqs.com +9122 2648 9915 ExM is a monthly magazine by EVENTFAQS, publishers of India’s only platform for events and experiential marketing - www.eventfaqs.com. Subscriptions are ` 1,000/- (India) and US$ 120/- (ROW) per year (12 issues), including postage. Mail at exm@eventfaqs.com for more details. Printed by: Vishal Vashulal Nagdev 202, Brooke Ville, Near Magnet Super Market, Mogul Lane, Matunga (West), Mumbai – 400 016, Maharashtra, India. Published by: Vishal Vashulal Nagdev on behalf of (or owned by) EMDI Web Solutions Pvt. Ltd. And printed at VSSU Graphics, Unit # 36, Ideal Industrial Estate, Senapati Bapat Marg, Lower Parel (West), Mumbai – 400 013 Maharashtra, India and published at EMDI Web Solutions Pvt. Ltd. 4th Floor, IES College Campus, Opp. Lilavati Hospital, Bandra Reclamation., Bandra – West Mumbai – 400 050, Maharashtra, India. Editor: Karishma Jamnu Hundalani. This issue contains 64 pages including covers + 8 pages Red Entertainment Special Supplement. It’s all happening here This month we pay tribute to a much-needed crusade and the one man who decided to actually do something about it. Like millions of others, we make known our stance against corruption, but we also extend our tribute to the single most effective activation our nation has witnessed since its independence. A single event has been the reason for skyrocketing ratings for news channels. It has enjoyed prime position spreads of every publication. The buzz online and on social media have clocked trends worthy of case studies. And of course, in the lead have been the best-attended and most engaging activations! The medium of experience allowed supporters to truly emote and show their undying support to the cause. We acknowledge that its not all been positive amplifications. For instance, skeptics have posed questions on where the funds for such a massive movement could have come from? But any experiential marketer will tell you that if you compare investments of this particular activation to its resultant engagement, the RoI is extraordinary. While on the subject of value, an interesting way to decipher valuation of this campaign would be to see what price a brand pays to be associated with this campaign? And more so, how many brand will be willing to even share that spot? As experiential marketers, we can’t help that our imagination carries us away. In this issue however, we present real trends in experiential marketing. We analyze insights in two seemingly opposite ends of the experiential marketing spectrum: Rural markets, in which engagement is enhancing through Intellectual Property; and highend events, in which virtual engagement is integrating seamlessly to make what we term a Hybrid event. karishma@eventfaqs.com 4 September 2011, EXPERIENTIAL MARKETING 05 Coming soon.. www.eventfaqs.com/exvenues
Page 1 and 2: 4 SEP 2011 MAIN ISSUE 64 PAGES + 8
Page 3: ALSO FEATURED IN FOCUS
Page 7 and 8: ALSO FEATURED
Page 9 and 10: Promo Power Dabur Hajmola initiates
Page 11 and 12: Sports Rush Put the pedal to the me
Page 13 and 14: Media Active BIG Live to give BIG S
Page 15 and 16: Industry Watch Destination 4 Septem
Page 17 and 18: Industry Watch Venues Marriott Inte
Page 19 and 20: LEAD FEATURE 4 September 2011, EXPE
Page 21 and 22: LEAD FEATURE Probal Gaanguly, Direc
Page 23 and 24: LEAD FEATURE 4 September 2011, EXPE
Page 25 and 26: LEAD FEATURE finance options etc. I
Page 27 and 28: ALSO FEATURED 4 September 2011, EXP
Page 29 and 30: ALSO FEATURED mobiles and the thing
Page 31 and 32: IN FOCUS Contributing at IIJW, Gita
Page 33 and 34: ALSO FEATURED
Page 35 and 36: IN FOCUS Maison De La Perle Showcas
Page 37 and 38: IN FOCUS Pawan Munjal, MD and CEO o
Page 39 and 40: IN FOCUS 4 September 2011, EXPERIEN
Page 41 and 42: MARKET PULSE 4 September 2011, EXPE
Page 43 and 44: MARKET PULSE 4 September 2011, EXPE
Page 45 and 46: ALSO FEATURED “He touches your so
Page 47 and 48: GLIMPSES 4 September 2011, EXPERIEN
Page 53 and 54: IN CLASSIFIED FOCUS 4 September 201
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LEAD FEATURE P R E S I D E N T ’
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LEAD FEATURE 4 September 2011, EXPE
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LEAD FEATURE F E A T U R E been in
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LEAD FEATURE F E A T U R E Felix Re
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RNI registration 108290/2010 Postal
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