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I am Anna - Eventfaqs

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GLIMPSES<br />

4 September 2011, EXPERIENTIAL MARKETING 47<br />

Lakme Fashion Week<br />

Winter/Festive 2011<br />

Lakme Fashion Week (LFW) Winter / Festive 2011<br />

was held from Aug 16 to 21 at Grand Hyatt Hotel,<br />

Mumbai. The event featured 10 sponsors and 87<br />

designers including Rohit Bal, Archana Kochhar<br />

and Anita Dongre. Aircel was the Associate<br />

Sponsor for the third season, while DHL was the<br />

Official Logistics Partner, Fashion and You was the<br />

Online Retail Partner and Blenders Pride was the<br />

official partner. The grand finale featured the work<br />

of Manish Malhotra. The finale show was set up by<br />

Effectstech along with hydraulic motors and grand<br />

curtains.

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