24.03.2013 Views

Economist Style Guide - Redress Information & Analysis

Economist Style Guide - Redress Information & Analysis

Economist Style Guide - Redress Information & Analysis

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

c<br />

cadre Keep this word for the framework of a military unit or the offi cers<br />

of such a unit, not for a communist functionary.<br />

calibres see hyphens.<br />

Cambodian names see names.<br />

Canute’s exercise on the seashore was designed to persuade his<br />

courtiers of what he knew to be true but they doubted, ie, that he<br />

was not omnipotent. Don’t imply he was surprised to get his feet<br />

wet.<br />

capitals A balance has to be struck between so many capitals that<br />

the eyes dance and so few that the reader is diverted more by our<br />

style than by our substance. The general rules are to dignify with<br />

capital letters organisations and institutions, but not people; and<br />

full names, but not informal ones. More exact rules are laid out<br />

below. Even these, however, leave some decisions to individual<br />

judgment. If in doubt use lower case unless it looks absurd. And<br />

remember that “a foolish consistency is the hobgoblin of little<br />

minds” (Emerson).<br />

22<br />

avoiding confusion Use capitals to avoid confusion, especially<br />

with no (and therefore yes). In Bergen no votes predominated<br />

suggests a stalemate, whereas In Bergen No votes predominated<br />

suggests a triumph of noes over yeses. In most contexts,<br />

though, yes and no should be lower case: “The answer is no.”<br />

Organisations with unusual or misleading names, such as<br />

the African National Congress and Civic Forum, may become<br />

the Congress and the Forum on second and subsequent<br />

mentions.<br />

cities City with a capital, even though City is not an integral part<br />

of their names:

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!