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Economist Style Guide - Redress Information & Analysis

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effectively, in effect Effectively means with effect; if you mean in effect,<br />

say it. The matter was effectively dealt with on Friday means it was<br />

done well on Friday. The matter was, in effect, dealt with on Friday<br />

means it was more or less attended to on Friday. Effectively leaderless<br />

would do as a description of the demonstrators in East Germany<br />

in 1989 but not those in Tiananmen Square, also in 1989. The<br />

devaluation of the Slovak currency in 1993, described by some as<br />

an effective 8%, turned out to be a rather ineffective 8%.<br />

either … or see none.<br />

elections see grammar and syntax.<br />

effectively, in effect > eponymous<br />

enclave, exclave An enclave is a piece of territory or territorial water<br />

entirely surrounded by foreign territory (Ceuta, Kaliningrad,<br />

Melilla, Nagorno-Karabakh, Nakhichevan). An exclave is the same<br />

thing, viewed differently, if, and only if, it belongs to another<br />

country (so Andorra and San Marino are not exclaves).<br />

enormity means a crime, sin or monstrous wickedness. It does not<br />

mean immensity.<br />

environment is often unavoidable, but it’s not a pretty word.<br />

Avoid the business environment, the school environment, the work<br />

environment, etc. Try to rephrase the sentence – conditions for<br />

business, at school, at work, etc. Surroundings can sometimes do the<br />

job.<br />

epicentre means that point on the earth’s surface above the centre of an<br />

earthquake. To say that Mr Putin was at the epicentre of the dispute<br />

suggests that the argument took place underground.<br />

The hypocentre, incidentally, is the place on the surface of the<br />

earth below an explosion (which at Hiroshima in 1945, for example,<br />

was 580 metres above the ground). It is the same as ground zero.<br />

eponymous is the adjective of eponym, which is the person or thing<br />

after which something is named. So George Canning was the<br />

eponymous hero of the Canning Club, Hellen was the eponymous<br />

ancestor of the Hellenes (Greeks), Ninus was the eponymous<br />

founder of Nineveh. Do not say John Sainsbury, the founder of the<br />

eponymous supermarket. Rather he was the eponymous founder of<br />

J. Sainsbury’s.<br />

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