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Economist Style Guide - Redress Information & Analysis

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word for the job or if you would have used it in the same context<br />

fi ve or ten years ago, and if not why not:<br />

address, meaning answer, deal with, attend to, look at<br />

care for and all caring expressions – how about look after?<br />

commit to meaning commit yourself to<br />

community (see page 36)<br />

environment – in a writing environment you may want to make<br />

use of your correction fl uid, rubber (or American eraser) or<br />

delete key<br />

famously: usually redundant, nearly always irritating<br />

focus: all the world’s a stage, not a lens<br />

historic: let historians, not contemporary commentators, be the judge<br />

individual: fi ne as an adjective and occasionally as a noun, but<br />

increasingly favoured by the wooden-tongued as a longer<br />

synonym for man, woman or person<br />

inform, when used as a pretentious alternative to infl uence<br />

overseas – inexplicably, and often wrongly, used to mean abroad or<br />

foreign<br />

participate in – use take part in, with more words but fewer<br />

syllables<br />

process – a word properly applied to attempts to bring about peace,<br />

because they are meant to be evolutionary, but now often<br />

used in place of talks<br />

relationship – relations can nearly always do the job<br />

resources<br />

skills<br />

supportive – helpful?<br />

transparency – openness?<br />

wannabes<br />

Such words should not be banned, but if you fi nd yourself<br />

using them only because you hear others using them, not because<br />

they are the most appropriate ones in the context, you should<br />

avoid them. Overused words and off-the-shelf expressions make<br />

for stale prose.<br />

coiffed not coiffured.<br />

collapse (verb) is not transitive. You may collapse, but you may not<br />

collapse something.<br />

colons see punctuation.<br />

clichés > colons<br />

35

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