FY 2011 Annual Report - Sheng Siong

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Sheng Siong Annual Report 2011
Key Executives
Olympic Games in 2010, and led negotiations with
payment providers such as Visa, Mastercard and
China Unionpay for our stores. Prior to joining us,
Mdm Lee worked in PSC Corporation between 1976
and 2007, beginning as a sales clerk and rising
through a series of promotions to merchandising
manager, a senior managerial position. She graduated
from the Singapore Institute of Management in 1984
with a Diploma in Business Studies.
Wong Heng San
Assistant General Manager
International Business Development
Mr Wong Heng San’s responsibilities include overseeing
our Group’s international sourcing operations, as well
as identifying, planning and executing our international
trading operations and investments.
Prior to joining us in 2007, Mr Wong began his
career at Golden Hope Commodity Pte Ltd, where he
was engaged in commodity futures trading between
1980 and 1981. Between 1981 and 1989, Mr Wong
worked at the Singapore Trade Development Board
(“STDB”), where his responsibilities included serving
at STDB’s China Desk to assist Singaporean and
Chinese companies in their trading and investment
operations in the PRC and Singapore, respectively.
In 1989, Mr Wong was appointed Centre Director of
the Beijing-Singapore Trade Office by STDB, as well
as Assistant Commercial Representative for Beijing,
PRC by the Singapore Ministry of Foreign Affairs. In
1991, Mr Wong served as a Commercial Attaché in
the Singapore Embassy in Beijing, PRC. From 1992 to
2007, Mr Wong worked in PSC Corporation where he
served as general manager of a joint venture company
involving PSC Corporation in Shanghai, PRC. Mr
Wong graduated from Nanyang University (which
subsequently merged with the University of Singapore
to form the National University of Singapore) in 1980,
with a Bachelor’s degree in Government and Public
Administration.
Tan Yone Shin
Assistant General Manager
Supermarket Operations
Mr Tan Yone Shin (also known as Mr Khin Maung
Lwin) oversees the business and operations of our
stores located in the northern and western part of
Singapore.
Mr Tan joined us in 1995 as an accountant, and
during his career with us, held various positions in our
Group. In 2004, Mr Tan served as an area manager
overseeing our stores’ operations, before being
promoted to Assistant General Manager, Supermarket
Operations in 2007. He graduated from the Institute
of Economics in Yangon, Myanmar in 1983 with a
Bachelor of Commerce degree. He has also attended
various training courses, including a course at the
Singapore Environment Institute in 2004, and courses
at the Singapore Institute of Retail Studies and SSA
Consulting Group Pte Ltd in 2008 and 2009 under
the Singapore Workforce Skills Qualification Scheme,
which is administered by the Singapore Workforce
Development Agency
Ho Chee Haw
Assistant General Manager
Supermarket Operations
Mr Ho Chee Haw oversees the business and
operations of our stores and stalls located in the
eastern and central part of Singapore.
Mr Ho joined us in 1999 and during his career with
us, held various positions in our Group, beginning as
a cashier and rising through a series of promotions to
a senior managerial position. In 2001, Mr Ho served
as a supervisor overseeing our grocery department
functions, before being promoted to executive within
the same department and then to assistant manager
of one of our stores in 2003. In 2005, he became
manager of a store. In 2007, he rose to become an
assistant area manager, and then to area manager’s