FY 2011 Annual Report - Sheng Siong

Sheng Siong Annual Report 2011
LIM HOCK LENG
Managing Director
Appointed: 10 November 2010
Mr Lim Hock Leng is our Managing Director and
is responsible for overseeing our operations and
developing our business in alignment with consumer
preferences and consumption patterns. Mr. Lim
also manages our day-to-day operations, including
overseeing various aspects of the seafood business
of our grocery retailing business, such as selection,
supply, storage and quality control. Mr Lim was one of the founding shareholders of C M M Marketing
Management Pte Ltd. He has been a director since 1994, and has been instrumental in our Group’s growth.
Mr Lim has more than 17 years of experience in grocery retailing. Prior to founding our Group, Mr Lim was
employed in his family’s hog rearing business.
TAN LING SAN
Executive Director
Appointed: 22 June 2011
Mr Tan Ling San is our Executive Director and is
responsible for administration and implementation of
our Group’s policies and strategies, and evaluating new
growth areas for our business. Mr Tan spearheaded
the restructuring of our Group and oversaw the
expansion of our store network. Prior to joining our
Group in 2006, he founded and served as the executive chairman of PSC Corporation (formerly known as
Provisions Suppliers Corporation Limited), a company currently listed on the SGX-ST and engaged in, inter
alia, the supply of consumer essentials through its chain of Econ Minimart stores (as they were then known)
(“PSC Corporation”). Mr Tan has more than 41 years of experience in grocery retailing.
Between 1984 and 1988, Mr Tan was a director of Fu Ye Chemicals Pte Ltd (“Fu Ye”), and between 1982 and
1984, Mr Tan was a director of Top Commerce (Asia) Trading Pte Ltd (“Top Commerce”). Fu Ye was engaged
in the manufacture of soap, detergents, washing and other cleaning preparations, and Top Commerce was
engaged in general wholesale trade. Both of these companies were suppliers to PSC Corporation.
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