FY 2011 Annual Report - Sheng Siong

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Sheng Siong Annual Report 2011
CEO’s Statement & Operations
Review 总裁献词及业务回顾
Market Overview
The economy was not particularly strong with GDP
growth at 4.9% in 2011 compared with 14.8% in
2010. Retail sales at supermarkets were stagnant in
2011 compared with 2010. The market uncertainties
lingering in Europe could have caused some anxiety
to consumers, thereby restraining spending.
Turnover fell 8% to S$578.4m
The supermarket industry remained competitive. Our
competitors increased their store count in 2011, and
correspondingly, we opened four new outlets at Elias
Mall, Teck Whye, Woodlands Industrial Park and
Thomson Imperial Court. In terms of retail space, these
four locations were not enough to compensate for the
closure of our Ten Mile Junction and Tanjong Katong
Supermarkets in November 2010 and September
2011 respectively. Furthermore, as the supermarkets
at Woodlands Industrial Park and Thomson Imperial
Court were opened only in November 2011, their
contribution to 2011’s turnover was minimal.
Comparable same store sales, excluding the
supermarket at the Verge, were flattish in 2011,
compared with a 1.0% fall in 2010. Sales in the older
stores in matured housing estates eased lower but
growth in sales in newer stores were encouraging.
市场概观
2011年的经济不是特别强劲,国内生产总值增长为
4.9%。相比之下,2010年的国内生产总值增长率
达14.8%。2011年的超市销售表现平平。欧洲市场
挥之不去的不明朗情况可能给消费者带来困扰,因
而在开销方面变得较为谨慎。
营业额跌8%至5亿7840万新元
超市行业的竞争依旧激烈。我们的竞争者在2011年
增加店数,而我们也开设了4家新分店 – Elias Mall、
德惠巷、兀兰工业园和汤申路上段的Thomson
Imperial Court。以店铺面积来说,这四个地点不足
以抵消我们关闭十哩广场和丹戎加东超市所失去的
营运面积(十哩广场和丹戎加东超市分别于2010年
11月和2011年9月结束营业)。此外,由于兀兰工业
园和Thomson Imperial Court的超市只有到2011年
11月才开业,在2011年为集团作出的营业额贡献不
大。
如果不包括我们设于 The Verge 购物商场的超市,
同一家店的销售额表现在2011年持平。相比之
下,2010年的同一家店销售额下跌了1.0%。在成
熟组屋区店龄较高的超市,销量趋缓。不过,在较
新的分店, 销售增长令人鼓
舞。然而,