FY 2011 Annual Report - Sheng Siong

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Sheng Siong Annual Report 2011
Chairman’s Message 主席献词
Competition” and “Hari Raya Promotion”. Our live TV
entertainment-cum-game shows continue to draw good
viewership, thereby reinforcing the Sheng Siong brand
name with the consumers. Through different fairs, we
brought in new product varieties and held promotions
to excite customers.
Our customers are our foremost priority. We will
consider their needs and preferences and motivate
them to keep coming back, for our brand name is
synonymous with: trusted quality, competitive pricing
and personalised service.
Extracting more value
Capitalising on excellent infrastructure at the new
Mandai Link Distribution Centre, we will continue
to improve our sales mix, increase direct and bulk
purchasing and increase productivity by introducing new
technologies and working methods. We are expanding
the variety of our existing range of housebrands to
sharpen our competitive edge in grocery retail.
Recognised for Excellence
As a Group, we are delighted and thankful for the
recognition conferred to us by various reputable
associations in 2011. We were accorded the Bronze
Winner of the Retail Asia Top 500 Awards (surveyed
by Euromonitor International), Superbrand Status
by Superbrands Singapore, Best Small-Cap Equity
Deal of FinanceAsia Achievement Awards 2011 and
Winner of Most Transparent New Issue of Securities
Investors Association (Singapore) Investors’ Choice.
These accreditations have inspired and reinforced
our commitment to enhance our products variety and
services as we drive the business forward.
Staying Ahead with Passion, Commitment and
Innovation
The economic outlook in 2012 is uncertain, there could
be pressure on costs because of oil prices, but we
believe that the Group is well positioned to manage the
challenges ahead.
的综艺节目结合娱乐与游戏,持续吸引人们
收看,从而加强我们在消费者心目中的品牌
地位。通过不同的展销会,我们引进新产品
种类及举办促销活动,刺激顾客的购买欲。
我们以顾客为先,因为是他们塑造了明日的超
市。我们将考虑他们的需要和喜好,从而保持在
前头,鼓励顾客不断地光顾我们的分店,享受我
们可以信赖的品质、价格具竞争力的产品及个人
化的服务。
获取更多的价值
我们将善加利用万礼连新分销中心卓越的基础建
设,继续改良销售品类、增加直接与大量的采
购,以及通过新科技和工作方式提高生产力。我
们正在扩展现有的自家品牌商品种类,加强我们
在零售业的竞争优势。
因卓越而获得认可
作为一家集团,我们很高兴也感激各个有名望的
协会、组织在2011年颁予我们的种种荣耀。我们
在亚洲零售500强颁奖礼获得铜牌(此排名由调研
机构Euromonitor国际展开);是新加坡超级品牌
之一;也是2011年度亚洲金融大奖的最佳小市
值股票交易。此外,我们还获得新加坡证券投资
者协会主办的“投资者的选择”颁发“最透明新
股”奖项。这些认可启发了我们,也加强了我们
提高产品多样性、提升服务的信念。
以热忱、承诺和创新走在前端
2012年的经济展望不明朗,油价攀高可能加重成
本的压力,但我们相信集团已做好准备,应付眼
前的挑战。