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FY 2011 Annual Report - Sheng Siong

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in other income from S$15.9m in 2010 to S$3.3m in<br />

<strong>2011</strong>.<br />

Operating expenses were well controlled, but we had to<br />

bear a one-off expense relating to our IPO amounting<br />

to S$1.8m. Stripping off the one-off other income items<br />

and the IPO expenses, operating margin remained<br />

healthy at 6.2%.<br />

Net profits came in at S$27.3m, compared with<br />

S$42.6m previously mainly because of the lower<br />

turnover, other income and IPO expenses.<br />

Our balance sheet remained debt free and strong. We<br />

generated S$28.1m of cash from operating activities,<br />

but this was lower than the S$34.0m generated in 2010<br />

because of the lower profi t.<br />

Dividend<br />

As committed at the IPO, we have declared a fi rst and<br />

fi nal dividend of 1.77 cents a share, representing 90%<br />

of our net profi t after tax. This dividend will be paid on<br />

25th May 2012 if approved by the shareholders at the<br />

<strong>Annual</strong> General Meeting to be convened on 24th April<br />

2012.<br />

Foundation for growth<br />

In July <strong>2011</strong>, we moved into our new centralised<br />

warehouse cum distribution centre at Mandai Link with<br />

a floor area of approximately 543,000 sq. ft. With the<br />

constraint in space now removed, we will be pushing<br />

ahead with our plans to increase revenue as well as<br />

further implement margin enhancing initiatives. We<br />

are confident that these measures will improve our<br />

operating margin.<br />

Reaching Out<br />

To reach out to more consumers from all walks of life,<br />

we have been actively looking for suitable premises,<br />

particularly in areas where we do not have a presence.<br />

During the year, <strong>Sheng</strong> <strong>Siong</strong> launched 3 stalls at Elias<br />

Mall market and 3 supermarket outlets located at Teck<br />

Whye, Woodlands Industrial Park and Thomson Imperial<br />

Court.<br />

We will be opening 2 outlets soon, one in Jalan Berseh<br />

and another in Toa Payoh.<br />

On the marketing front, we organised a<br />

series of activities during the year to<br />

engage our customers such as<br />

“The Royal Golden Grain Singing<br />

<strong>Sheng</strong> <strong>Siong</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong><br />

没有再出现,导致其他收入从2010年的1590<br />

万新元明显减少至<strong>2011</strong>年的330万新元。<br />

我们的营运开支控制得很好,但必须承担一笔同<br />

我们的首次公开售股计划有关的开支,即180万<br />

新元的一次性费用。如果不考虑一次性的其他收<br />

入账项和首次公开售股开支,营运开支率持稳,<br />

计6.2%。<br />

<strong>2011</strong>年的净利报2730万新元,比2010年的4260<br />

万新元来得少。这主要因为<strong>2011</strong>年的营业额和<br />

其他收入减少,而且还须承担首次公开售股的开<br />

支。<br />

我们的资产与负债表依旧是零债务且稳健的。营运<br />

活动为我们带来了2810万新元的现金,但由于盈利<br />

退低,所以比2010年获取的3400万新元现金来得<br />

少。<br />

股息<br />

正如我们在首次公开售股时所承诺的,我们宣布<br />

以每股1.77分派发一次过年终股息,股息额为税<br />

后净利的90%。如果在2012年4月24日召开的常<br />

年股东大会获得股东们的批准,此股息将于2012<br />

年5月25日分发。<br />

增长的基础<br />

<strong>2011</strong>年 7 月,我们迁到位于万礼连路的新中央<br />

货仓兼分销中心,总楼面大约54万3000平方英<br />

尺。由于不再受到地方不够用的局限,我们将能<br />

积极推行各项计划,增加营业额及提高赚利。我<br />

们有信心这些措施将改善我们的营运盈利率。<br />

接触顾客<br />

为了接触更多各类型顾客,我们积极地在全<br />

岛各地物色适当的经营场地。<strong>2011</strong>年,我<br />

们开设了Elias Mall 3个巴刹摊位和3 家超<br />

市 — 它们位于德惠巷、兀兰工业园和汤申<br />

路上段的Thomson Imperial Court。<br />

我们将在不久的将来,增设两家新店,一家<br />

位于惹兰勿刹地带,另一家坐落在大巴窑。<br />

行销方面,我们在<strong>2011</strong>年主办了一系列活<br />

动,与顾客保持联系,如“金禾歌唱比赛”<br />

和“开斋节促销活动”等等。我们现场直播<br />

3

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