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FY 2011 Annual Report - Sheng Siong

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10<br />

<strong>Sheng</strong> <strong>Siong</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong><br />

Board of Directors<br />

LIM HOCK ENG<br />

Executive Chairman<br />

Appointed: 10 November 2010<br />

(Retiring and standing for re-election at the forthcoming<br />

<strong>Annual</strong> General Meeting)<br />

Mr Lim Hock Eng is our Executive Chairman and<br />

his areas of responsibility include business strategy<br />

and planning and business administration. Mr Lim<br />

also manages our day-to-day operations, including<br />

overseeing the setting-up process for our new stores,<br />

including supervising the preparation and submission of our bids and tenders for new premises, as well as the<br />

renovation works and equipment purchases and installations required to outfit such premises. Mr Lim was one<br />

of the founding shareholders of C M M Marketing Management Pte Ltd and <strong>Sheng</strong> <strong>Siong</strong> Supermarket Pte<br />

Ltd. He has been a director since <strong>Sheng</strong> <strong>Siong</strong> Supermarket Pte Ltd was incorporated in 1983, and has been<br />

instrumental in our Group’s growth. Mr Lim has more than 28 years of experience in grocery retailing. Prior to<br />

founding our Group, Mr Lim was employed in his family’s hog rearing business. Our Executive Directors, Mr<br />

Lim Hock Eng, Mr Lim Hock Chee, and Mr Lim Hock Leng are brothers.<br />

LIM HOCK CHEE PBM<br />

Chief Executive Offi cer<br />

Appointed: 10 November 2010<br />

(Retiring and standing for re-election at the forthcoming<br />

<strong>Annual</strong> General Meeting)<br />

Mr Lim Hock Chee PBM is our Chief Executive Officer<br />

and is responsible for overseeing our operations,<br />

setting directions for new growth areas and developing<br />

business strategies. Mr Lim was one of the founding<br />

shareholders of C M M Marketing Management Pte Ltd<br />

and <strong>Sheng</strong> <strong>Siong</strong> Supermarket Pte Ltd, and has been a director of our Group since <strong>Sheng</strong> <strong>Siong</strong> Supermarket<br />

Pte Ltd was incorporated in 1983. He has been instrumental in our Group’s growth and has been leading the<br />

expansion of our business and operations since inception. Mr Lim also manages our day-to-day operations,<br />

including overseeing aspects of the meat-related business of our grocery retailing operations, such as selection,<br />

supply, processing, storage and quality control. Mr Lim has more than 28 years of experience in grocery<br />

retailing. Prior to founding our Group, Mr Lim was employed in his family’s hog rearing business. Mr Lim was<br />

awarded the Pingat Bakti Masyarakat, or the Public Service Medal, by the Singapore Prime Minister’s Office in<br />

2006 and the Long Service Award by the Singapore Prime Minister’s Office in 2007. He was appointed to the<br />

council of the Singapore Chinese Chamber of Commerce and Industry (SCCCI) in 2010. Mr. Lim also serves<br />

on the Marsiling Community Club Management Committee as chairman, on the Marsiling Citizen’s Consultative<br />

Committee as treasurer, and on the advisory committee of Qihua Primary School in Woodlands, Singapore.

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